Federal Marketing Principal Specialist (Hybrid Remote: McLean, VA/DC Area) at Maximus in United States

Job description

• The Federal Marketing Principal Specialist will translate complex technical capabilities into compelling, mission-relevant messaging and value propositions that resonate with government decision-makers and acquisition stakeholders. This individual will leverage deep knowledge of the federal marketplace, acquisition processes, budget cycles, and emerging industry trends to develop impactful campaigns, sales enablement programs, executive communications, and customer engagement experiences.
• The Federal Marketing Principal Specialist will translate complex technical capabilities into compelling, mission-relevant messaging and value propositions that resonate with government decision-makers and acquisition stakeholders. This individual will leverage deep knowledge of the federal marketplace, acquisition processes, budget cycles, and emerging industry trends to develop impactful campaigns, sales enablement programs, executive communications, and customer engagement experiences.

Responsibilities

• - Develop and drive integrated marketing strategies tailored to Defense, National Security and the Space Sector. Strategies will be built annually/quarterly, include demand generation, account-based marketing and pipeline support for key franchise deals.
• - Translate technical capabilities into mission-relevant value propositions for government stakeholders.
• - Monitor Defense and National Security trends, agency priorities, budget cycles and competitive landscape.
• - Responsible for leading the development of sales enablement strategy and client-ready marketing materials, pitch decks, demos, and sales-related support materials, ensuring alignment to marketing objectives and business development outcomes.
• - Responsible for leading the strategy and execution for major defense conferences and industry events, industry days, industry event briefings, roundtables, and other immersive client experiences.
• - Lead the execution and optimization of marketing efforts for the Federal Defense and National Security sector, aligning marketing campaigns to overall business growth objectives and influencing campaign performance.

Requirements

• -Must have 5-7 years of Marketing experience supporting a Federal Enterprise business in the DoD, Civilian and/or Federal Healthcare space.
• -Proficient with Salesforce, or other CRM tools and analytics including AI automation platforms.
• -Experience managing enterprise marketing campaign budgets and tactics, along with tracking ROI across multi-channel campaigns.
• - Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.- Strong understanding of Fed acquisition process, DOD structure and mission priorities, excellent writing and storytelling, project management, data driven decision making and collaboration required.

Skills

Required

• Excellent writing and storytelling
• Project management
• Data driven decision making
• Collaboration

Benefits

• Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.
• $ 125,000.00
• Maximum Salary
• $ 145,000.00