Meta & Creative Performance Marketing Strategist at Home Run Franchises in TN-Nashville-37067

Job description

• The Performance Marketing Strategist will work with Flickswitch Marketing, Home Run Franchises' affiliated marketing agency, where you'll help develop, launch, and optimize Meta advertising campaigns for franchise owners across multiple brands.
• You'll analyze campaign performance, identify opportunities, develop new advertising concepts, create compelling creative, write persuasive ad copy, launch structured tests, and continually optimize campaigns to generate more qualified leads at lower acquisition costs.
• You'll have the freedom to experiment with new strategies, leverage AI tools, and directly influence the success of hundreds of locally owned franchise businesses.
• Identify ongoing optimization opportunities across all Meta campaigns
• Launch recurring creative testing initiatives
• Develop fresh advertising concepts every month
• Improve campaign performance through data-driven decision making
• Become a trusted resource for Meta advertising strategy
• Help franchise owners generate more qualified leads while improving marketing efficiency
• We want someone who genuinely loves performance marketing.
• You enjoy digging into campaign data to understand why something worked, why it didn't, and what to test next. You're constantly thinking about headlines, offers, creative angles, audience psychology, and conversion optimization.
• You don't settle for "good enough." You're always looking for the next improvement that lowers acquisition costs, increases conversion rates, and helps our franchise owners grow.
• If you thrive in a fast-moving environment where you'll have the freedom to experiment, innovate, and directly influence the growth of multiple national brands, we'd love to meet you.
• Work with one of the fastest-growing franchise organizations in the country
• Influence the marketing strategy of multiple national brands
• Own campaigns with real business impact
• Collaborate with an entrepreneurial, high-performing team
• Freedom to test new ideas and implement innovative marketing strategies
• Competitive compensation and opportunities for professional growth

Responsibilities

• Analyze Meta advertising performance across multiple brands and local markets
• Identify trends, opportunities, and areas for improvement
• Develop strategies to improve lead quality, booked appointments, conversion rates, click-through rates, cost per lead, and return on ad spend
• Create structured testing plans for audiences, creative, messaging, offers, placements, and landing page strategies
• Write compelling, conversion-focused advertising copy
• Develop new advertising concepts based on campaign performance and consumer behavior
• Design high-converting creative using Canva or Adobe Creative Suite
• Build, launch, and optimize Meta advertising campaigns
• Continuously monitor performance and implement optimization strategies
• Present campaign insights, testing results, and recommendations to leadership
• Stay current on Meta platform updates, AI tools, industry trends, and best practices
• Collaborate with business coaches, designers, franchise owners, marketing leadership, and outside vendors
• Help establish best practices that can be scaled across hundreds of franchise territories

Requirements

• 2+ years managing Meta advertising campaigns
• Strong understanding of Facebook and Instagram advertising platforms
• Experience optimizing campaigns for lead generation
• Ability to analyze campaign data and translate insights into actionable recommendations
• Excellent copywriting skills
• Experience developing high-converting advertising creative
• Experience using Canva and/or Adobe Creative Suite
• Knowledge of audience targeting, lookalike audiences, retargeting, and conversion tracking
• Comfortable managing multiple campaigns simultaneously
• Highly organized with exceptional attention to detail
• Strong communication and presentation skills
• Experience with franchise systems or multi-location businesses
• Experience in an agency or high-growth marketing environment
• Familiarity with GA4, Google Tag Manager, CRM integrations, and reporting dashboards
• Experience with structured A/B testing
• Understanding of conversion rate optimization (CRO)
• Experience using AI tools to accelerate creative development, copywriting, and campaign analysis

Skills

Required

• Meta advertising campaign management
• Data analysis and interpretation
• Copywriting
• Creative development
• Canva and/or Adobe Creative Suite
• Multi-campaign management
• Organization and attention to detail
• Communication and presentation

Preferred

• Structured A/B testing
• Conversion rate optimization (CRO)

Benefits

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• Compensation: $60,000.00 - $80,000.00 per year