Head of APAC Marketing at Sodali & Co in Sydney

Job description

• The Head of APAC Marketing supports the execution of Sodali & Co’s marketing initiatives, helping drive brand visibility and business development. This hands-on role assists with the APAC marketing strategy for our three practice areas of Shareholder Advisory, Sustainability and Strategic Communications through campaign ideation, development and coordination, content creation, event development and promotion, and digital marketing activities, ensuring alignment with global strategies and brand standards.

Responsibilities

• Develop and support the rollout of integrated marketing campaigns across practices for the APAC region
• Partner with internal stakeholders to ensure timely, high-quality execution
• Ideate and assist in programmatic marketing materials, content creation, email communications and social media
• Drive and support local events including ideation, development, execution and follow up
• Collaborate with leadership to plan, promote, and executes live and virtual events to drive brand awareness, lead generation, and customer engagement
• Track key performance indicators (KPIs) such as registrations, attendance rates, lead quality, and post-event survey feedback to inform future event strategies
• Monitor engagement metrics for all marketing campaigns across digital channels and contribute to performance reporting
• Partner with EMEA and Americas marketing leads to ensure coordination and information sharing is seamless
• Other duties from the centralized operations and client services team as assigned

Requirements

• Have a proven track record of success supporting and executing integrated B2B marketing campaigns across multiple regions, including content, digital, event, and social strategies
• Demonstrate the ability to collaborate across cultures and time zones, maintaining alignment with global strategies while adapting to regional nuances
• Be an effective project manager with a track record of delivering high-quality marketing programs on time and within budget
• Be a skilled communicator, comfortable presenting to senior leadership and translating complex marketing data into actionable insights
• Have experience working in or with professional services, financial services, or consulting environments is preferred
• Ability to lead and mentor junior team members, foster collaboration, and contribute to a positive, high-performance team culture
• Strong analytical skills with the ability to identify and track marketing KPIs, campaign performance reporting, and data-informed decision making
• Be comfortable operating in an entrepreneurial, fast-paced, dynamic environment navigating ambiguity and proactively solving problems
• Monitor campaign performance and identify opportunities to improve outcomes
• Bachelor's degree or equivalent experience
• 10-15 years of relevant marketing experience
• B2B enterprise or fintech experience preferred
• Strong understanding of digital marketing tools, including CRM, email marketing platforms (e.g., Salesforce, HubSpot), social media (e.g., Sprout Social), and content management systems (e.g., WordPress)
• Strong leadership, change management, and stakeholder engagement skills
• Thoughtful, intellectually curious, with a growth mindset
• Exceptional communication skills with a focus on action and problem solving

Skills

Required

• Project management
• Communication and presentation skills
• Leadership and mentoring
• Analytical skills
• Campaign performance monitoring

Preferred

• B2B enterprise or fintech experience