Senior Product Marketing Manager - Remote, USA (East Coast) at Immersive Labs in USA

Job description

• Application
• A platform you can believe in: Immersive One is the leading cyber resilience solution across the globe.
• Build and scale a best in class platform alongside a team of the brightest minds in cybersecurity! At Immersive, we’re uniquely positioned to future-proof organizations against any cyber challenge. If that excites you, read on!
• Immersive is the cyber proving ground for the AI enterprise. Through Immersive One, organizations can test whether people, AI-enabled workflows, cyber security teams, agents, and leaders can perform securely under realistic pressure, then turn that performance into evidence they can use to improve, benchmark, and report readiness.
• Trusted by 30%+ of the Fortune 100 and ranked #1 in the Forrester Wave™ 2026, Immersive helps organizations prove AI can be adopted safely, teams can develop and defend at AI speed, leaders can lead through crisis, and AI agents can be validated before they are trusted in live workflows
• https://www.immersivelabs.com/why-immersive-labs
• We help the world’s biggest brands like Citi, Pfizer, Humana, and HSBC, protect their revenues and brand reputations.
• Immersive was founded in 2017, from a cargo container in Bristol, UK we’ve grown to over 300 employees globally, announced funding of more than $180 million and been voted a Best place to work on multiple occasions!
• https://www.immersivelabs.com/company/our-story
• “The speed at which Immersive produces technical content is hugely impressive, and this turnaround has helped get our teams ahead of the curve, giving them hands-on experience with serious vulnerabilities, in a secure environment, as soon as they emerge.”
• Head of Global Cybersecurity Operations, HSBC
• We're reimagining what it means for organisations to be resilient to cyber-attacks. As Senior Product Marketing Manager, you'll play a part in building out Cyber Workforce & AI Resilience as a category — owning a balanced mix of core product marketing and sales enablement across our solution areas.
• Reporting to the Director of Product Marketing, you'll shape positioning and messaging, and just as importantly, make sure that messaging actually lands with the people in the room with prospects: our sales team.
• Right now, our biggest opportunity is ramp: getting reps fluent and confident on our messaging faster, so they're telling a consistent, compelling story from day one. That's where you'll start.
• You'll thrive on translating complex, technical product capability into stories that are simple, sharp, and sales-ready — and you'll be just as comfortable running a training session as you are writing a positioning doc.

Responsibilities

• Your main responsibilities (we're scaling fast, so these may change as we grow):
• Own messaging training and ramp programs that get sales fluent and confident fast — including onboarding fundamentals, live training sessions, and ongoing certification as messaging evolves
• Develop positioning and messaging across multiple solution areas, grounded in customer, market, and competitive insight
• Build sales-ready collateral — battlecards, one-pagers, pitch decks, and objection-handling guides — that reps actually pick up and use
• Partner closely with Product Management to deeply understand roadmap and competitive differentiation, and translate it into consumable, jargon-free content
• Support product launches end-to-end, ensuring sales is trained and equipped before day one
• Gather direct feedback from sales on what's landing and what isn't, and use it to continuously sharpen training and content
• Track adoption and effectiveness of enablement programs, and report back on what's working

Requirements

• You should apply if you have (we know it's tough, but please try to avoid the confidence gap — you don't have to match every requirement exactly to be considered):
• 5-8 years of experience in product marketing, sales enablement, or a closely related field, ideally in B2B SaaS
• Proven experience building and delivering training or ramp programs for sales teams, not just producing content for them
• A track record of translating technical product capability into messaging that's straightforward and jargon-free
• Comfort working autonomously across multiple solution areas at once, with the ability to prioritise as things shift
• Strong cross-functional instincts — you'll work closely with Product, Sales, Sales Engineering, and Marketing, in both the UK & US
• Sharp writing and presentation skills; you can make complex things simple and engaging
• A nice to have but not essential: understanding of cybersecurity, application security, or enterprise risk, and experience with enablement platforms (e.g. Highspot, Seismic, Showpad)

Skills

Required

• Product marketing
• Sales enablement
• Training and ramp program development
• Positioning and messaging
• Sales collateral creation
• Cross-functional collaboration
• Writing and presentation skills

Benefits

• As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:
• Prosper in our success with share options, and rewards for doing great work and living our values
• Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support
• Save for the future with a 401K match of up to 5% – effective immediately
• 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave & your birthday off.
• Flexible and remote working, so you can work when and where you work best
• Career and learning development through the platform and our Learn Anything fund
• While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station
• Monthly socials and sports clubs for our sociable, tight-knit teams (we’ve done everything from cake making to escape rooms)
• Immersive’s commitment to fair and equitable compensation practices means that our compensation & benefits team prices each individual role before it is opened. Each team member is eligible for a compensation plan made up of a base salary + bonus (either annual or variable commission, depending on role) + equity. We expect most candidates for this position to fall within a base salary range of $135,000 - 160,000, though the specific package will vary based on a candidate’s qualifications, skills, competencies, location and experience.