Technical Marketing Manager at FUTEK in FUTEK - Irvine, CA 92618

Job description

• Salary Range
• $145,000.00 - $160,000.00 Salary/year
• Position Type
• Full Time
• Education Level
• 4 Year Degree
• Travel Percentage
• Negligible
• Category
• Marketing
• Description
• The role of a Technical Marketing Manager is to lead marketing execution, strengthen technical product messaging, and improve consistency across creative and brand outputs.
• This role will serve as a key bridge between engineering, marketing, and design, ensuring that product messaging is technically accurate, visually consistent, and effectively executed across channels. Success in this role will support revenue growth.
• The Technical Marketing Manager will have decision-making authority over marketing assets, campaign priorities, timelines, and vendor management.

Responsibilities

• Own day-to-day marketing execution across campaigns, content, and creative deliverables
• Review and approve marketing and design assets to ensure brand consistency and technical accuracy
• Translate engineering concepts, product information, and technical documentation into clear marketing messaging
• Plan and manage marketing campaigns from concept through execution
• Contribute to marketing strategy by identifying opportunities to improve product positioning, messaging, campaign direction, and go-to-market execution
• Partner with Sales and Engineering stakeholders to support product releases, ensuring technical accuracy, clear market-facing messaging, and timely execution of related marketing deliverables
• Create and manage creative briefs for designers
• Coordinate internal and external design resources and track deadlines
• Manage and prioritize the work of the Marketing Associate, Technical Copywriter, and Designers
• Maintain and update website content for accuracy, clarity, and consistency
• Refine, uphold, and enforce brand guidelines across channels
• Identify gaps in messaging, content, and execution, and drive improvements
• Strengthen cross-functional coordination between engineering, marketing, and creative stakeholders
• Create and manage campaigns in Pardot, including integration with Salesforce
• Manage campaign priorities, timelines, marketing asset approvals, and vendor-related decisions

Requirements

• 5–8 years of experience in technical marketing, product marketing, or a closely related marketing role in a technical environment
• Ability to translate technical product information into clear, accurate, market-facing messaging
• Experience reviewing and extracting insights from datasheets, drawings, and technical documentation
• Understanding of product applications and system integrations
• Experience planning and managing marketing campaigns end-to-end
• Experience creating and managing creative briefs and coordinating design workflows
• Strong project management skills across cross-functional teams
• Experience maintaining website content and managing digital assets for web use
• Experience with Pardot, including creating and managing campaigns
• Experience with Salesforce integration to support campaign execution and lead management
• Working knowledge of Figma or Adobe Creative Suite for review and feedback purposes
• Bachelor’s degree in Engineering, Marketing, or a related technical field (Engineering degree strongly preferred)
• Strong communication across engineering, marketing, and design teams
• High attention to detail and accuracy in technical messaging
• Ability to enforce consistency across brand outputs
• Ability to balance technical accuracy with clarity and visual consistency
• Strong organizational and execution discipline
• Sound judgment in reviewing creative and marketing content
• Manage, guide, and prioritize the marketing team’s work to achieve department goals and ensure timely execution of marketing deliverables.
• The strongest candidates will bring a combination of technical fluency and strong marketing execution capability. This role is best suited for someone who can understand engineering-driven products, translate them into effective messaging, and maintain high standards for quality, consistency, and delivery.
• Strong grasp of engineering concepts paired with strong brand judgment
• Ability to balance technical accuracy with clarity, usability, and visual consistency
• Hands-on ownership of campaign execution and deliverables
• Ability to bring structure and accountability to creative workflows

Skills

Required

• Technical marketing
• Product marketing
• Marketing campaign management
• Creative brief creation
• Design workflow coordination
• Project management
• Website content management
• Pardot
• Salesforce
• Figma or Adobe Creative Suite
• Technical writing
• Cross-functional communication

Preferred

• Engineering concepts
• Brand judgment
• Technical accuracy
• Clarity and usability
• Visual consistency
• Hands-on campaign execution