Social Media Manager at Spinato's Pizzeria in FAMILY HEADQUARTERS - TEMPE, AZ 85281

Job description

• Social Media Manager
• Spinato's Pizzeria & Family Kitchen | Phoenix, AZ (hybrid, remote, travel across all six+ valley locations)
• Full-time | $60,000–$70,000/year, DOE
• As Social Media Manager, you'll own Spinato's brand voice, content strategy, and visual identity across every social channel. You'll schedule the social content calendar and creative direction, manage our paid social advertising program, and work hand-in-hand with our Social & Content Creator, who brings your strategy to life. This is a hands-on role for someone who can think strategically about brand and campaigns, but is just as comfortable supporting wherever needed.

Responsibilities

• Brand Voice & Content Strategy
• • Define and safeguard Spinato's brand voice across every platform, adapting tone appropriately channel-by-channel while keeping it recognizably “Spinato's” everywhere.
• • Build ongoing content strategy that blends always-on brand storytelling with micro-focused campaigns, new menu launches, limited-time offers, seasonal moments, community events, and location-specific promotions.
• • Own the master content calendar across all six locations, sequencing posts and campaigns so timing lines up with promotions, events, and slow/high seasons.
• • Optimize social content and profiles for SEO: keywords, captions, alt text, and profile details to improve discoverability across platforms.
• • Brief the Social & Content Creator on messaging angles, shot lists, and deliverables for each week or month, and review and approve content before it's scheduled.
• Visual Brand Identity
• • Maintain visual guidelines for photography style, color treatment, typography, and templates so content aligns with our brand identity and brand guidelines.
• • Support editing for photos in Adobe Photoshop and Lightroom, and video in Premiere, to keep a consistent, polished final look.
• • Build and design ads in Canva for social media, in line with brand guidelines.
• • Periodically audit each channel for visual consistency and brand alignment, and flag drift before it becomes a pattern.
• Paid Social Advertising
• • Own paid social planning and execution, primarily through Meta Ads Manager (Facebook and Instagram) audience targeting, creative testing, and budget pacing across all six locations.
• • Test ad creative and copy variations to improve engagement and conversion, iterating based on performance data.
• • Track and report on spend, reach, click-through rate, cost-per-result, and ROAS by campaign and by location.
• • Explore incremental paid opportunities on platforms like TikTok, Pinterest, or YouTube as budget and bandwidth allow.
• Content Creation
• • Step in to support a content shoot, or produce photo and video content directly when a quick turnaround or an in-the-moment opportunity calls for it.
• • Bring ideas for new content formats and platform trends to test, rather than waiting to be asked.
• • Help with the creative direction for content needed for the schedule, based on ongoing social insights.
• Collaboration & Reporting
• • Partner daily with the Social & Content Creator as their primary point of direction and feedback on produced content.
• • Manage daily community engagement (comments, DMs, reviews).
• • Coordinate with location managers for on-site content opportunities; events, renovations, new menu tastings, employee highlights, community moments.
• • Report social and paid performance, insights, and recommendations to the Marketing Director on a regular cadence.

Requirements

• • 3–5 years of experience managing social media for a brand, agency, or multi-location business.
• • Hands-on experience running paid social campaigns in Meta Ads Manager.
• • Working proficiency in Adobe Photoshop, Canva, and CapCut.
• • A strong eye and understanding for brand voice and visual consistency across channels.
• • Strong copywriting skills and the ability to weave a storyline based on our micro focuses and upcoming campaigns.
• • Comfort owning a content calendar and directing another creator's output.
• • All marketing team members are expected to support brand events in some capacity.
• • Must be able to lift 50 lbs.
• • Direct content creation experience. You can shoot and edit original photos or videos yourself, not just direct it. Personal professional camera and studio experience a plus.
• • Paid social experience beyond Meta (TikTok, Pinterest, Google/YouTube).
• • Adobe Photoshop, Lightroom, Podcast, After Effects, and Premiere, plus
• • Restaurant, hospitality, or multi-location retail marketing background.

Skills

Required

• Social media management
• Adobe Photoshop
• Canva
• CapCut
• Brand voice and visual consistency
• Copywriting
• Content calendar management
• Directing creative output
• Ability to lift 50 lbs

Benefits

• • Competitive pay
• • Employee ownership through our ESOP
• • Medical, dental and vision insurance
• • Paid time off and paid holidays
• • 401(k)/retirement benefits
• • Employee dining discounts
• • Flexible/hybrid work opportunities
• • Opportunities to attend community events, partnerships and activations
• • Professional growth and development opportunities
• • And, yes, plenty of pizza