Lifecycle Marketing Manager at Anaheim Ducks in Anaheim

Job description

• Join our team to help create and develop the future of live entertainment and sports in Orange County!
• Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.
• Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
• Manage audience segmentation, automation, and personalization workflows
• Analyze campaign performance and recommend optimizations
• Partner with digital, social, and guest experience teams to enhance customer data use
• Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
• Perform other duties as assigned

Requirements

• 5+ years of CRM and email marketing experience
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
• Strong analytical skills with experience using data to inform creative and strategic decisions
• Experience managing large-scale CRM databases and integrations
• Background in developing loyalty programs to increase dwell time and spend
• Education – Bachelor’s Degree
• Experience Required - 5+ Year

Skills

Required

• CRM and email marketing
• Segmentation tools
• Data analysis
• Loyalty program development
• Database management and integrations

Benefits

• The annual base salary range for this position in California is $75,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.