Integrated Marketing Manager at Material Bank? in Boston, Massachusetts

Job description

• Material Bank is seeking an Integrated Marketing Manager to lead integrated marketing for new growth initiatives and audience expansion. This role will define how we reach and engage new audiences, developing audience insights, messaging strategies, creative approaches, and testing roadmaps that turn growth opportunities into effective marketing programs.
• You will partner closely with Creative, Content, Performance Marketing, Lifecycle, MarTech, Sales, and other cross-functional teams to develop and execute cohesive integrated plans, learn what resonates, and evolve our approach over time.
• This role reports to the Director, Brand & Integrated Marketing. This is a hybrid position, with an expectation to be in Boston approximately once per month.

Responsibilities

• Lead integrated marketing strategy and planning for new growth initiatives and audience expansion.
• Develop audience and messaging insights through research, testing, and campaign performance, translating learnings into clear recommendations.
• Own creative and campaign briefs, partnering with Creative and Content teams to bring strategies to life.
• Build creative, content, and messaging testing roadmaps to identify what most effectively engages new audiences.
• Partner with Performance Marketing, Lifecycle, MarTech, and other channel owners to execute cohesive integrated plans across channels.
• Identify and evaluate relevant publications, partnerships, events, and other opportunities to reach priority audiences.

Requirements

• 5+ years of experience in integrated marketing, brand marketing, growth marketing, or a related field.
• Experience developing and executing integrated marketing strategies across multiple channels.
• Demonstrated ability to translate business objectives and audience insights into strong creative briefs and actionable marketing plans.
• Strong creative judgment and experience developing messaging, creative, and content testing strategies.
• Strong analytical instincts and ability to translate campaign performance and audience insights into recommendations.
• Excellent communication, cross-functional collaboration, and project management skills.
• A working style that reflects ownership, curiosity, adaptability, and proactive problem solving.
• Comfort operating in a fast-paced, evolving environment and bringing structure to new opportunities.

Skills

Required

• Integrated marketing
• Brand marketing
• Growth marketing
• Marketing strategy development
• Creative brief development
• Content testing
• Analytical skills
• Communication
• Cross-functional collaboration
• Project management
• Ownership
• Curiosity

Benefits

• Our people: We are a growth-driven team that values efficiency, builds smart automation, operates in small empowered teams, and moves quickly from idea to execution.
• Relaxation and Celebrations: Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect).
• Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program.
• Plan for your Retirement: 401(k) eligible after your first 90 day's employed!
• Giving Back: We sponsor multiple events throughout the year to help out our communities.
• Growth: We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters!
• Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid  working model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both.