Head of Marketing at Portside in Nashville, TN; Raleigh, NC; Austin, TX; Atlanta, GA

Job description

• Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place.
• Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists.
• You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure.

Responsibilities

• Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
• Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
• Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
• Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
• Build and execute multi-channel demand generation programs to drive qualified pipeline.
• Own Portside's brand positioning, voice, and visual identity across all channels.
• Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
• Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
• Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
• Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
• Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
• Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
• Oversee the creation of sales enablement content, case studies, and campaign assets.
• Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.

Requirements

• 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
• Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities.
• Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
• Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
• Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board.
• Bachelor's degree or equivalent work experience.
• Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator.

Skills

Required

• B2B SaaS marketing
• Brand management
• Demand generation
• Sales development
• BDR/SDR/ISR management
• Marketing strategy
• Marketing operations
• Content creation
• PR and analyst relations
• Event strategy
• Data-driven decision making

Benefits

• Competitive base salary
• Fully remote work
• Generous time off policy
• Health, dental, and vision insurance
• Opportunities for professional development and career advancement.
• Dynamic, collaborative, and fast-growing work environment.