eCommerce Marketing Manager (Walmart) at Prestige Consumer Healthcare in Tarrytown, NY

Job description

• The Sales Manager is responsible for accelerating eCommerce growth through best-in-class digital media and
• digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational
• leader in driving profitable growth primarily on Walmart, but with experience and knowledge of the
• omnichannel ecosystem (especially Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with Walmart in-line with brand strategies, monitoring and optimizing campaign
• performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading
• agency team. This position requires a unique combination of strategic leadership, sales experience and hands-on execution; candidates with previous CPG brand management and/or sales experience are a plus.

Responsibilities

• Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
• Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content
• Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
• Connect marketing & merchandising plans to promotional and tentpole event strategies
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readines
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
• Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
• Utilize Walmart’s systems, especially Scintilla to analyze impact of media, sales trends, conversion, and ensure media is delivering to our KPI’s.

Requirements

• Bachelor's Degree required; MBA preferred.
• 4+ years of experience in eCommerce digital media, and/or performance marketing, with a strong preference for brand management experience
• Experience working with Walmart Connect and knowledge of how to use Scintilla is highly preferred
• Strong strategic thinking combined with hands-on execution in a fast-paced environment; strongability to prioritize
• Ability to tie retailer analytics to retailer media analytics especially Walmart Scintilla and how theycan be used to link sales and media performance)
• Experience building capabilities, processes, and ways of working that scale across an organization
• Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
• Demonstrated success managing omnichannel retailer relationships
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
• Deep expertise in advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
• Advanced analytical skills with experience leveraging tools such as retail analytics platforms, and media reporting dashboards
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures,
• or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability
• to effectively present information and respond to questions from groups of managers, clients, customers, and
• the general public.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages,
• area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram
• form. Ability to deal with problems involving several concrete variables in standardized situations.

Skills

Required

• Strategic thinking
• Hands-on execution
• Ability to prioritize
• Excellent communication skills
• Influencing without direct authority
• Retail search optimization
• Advanced analytical skills

Preferred

• MBA
• Experience working with Walmart Connect
• Knowledge of how to use Scintilla

Benefits

• Compensation Range: $120,000.00 - $140,000.00 annually