Associate, B2B Marketing at Trilliad in India

Responsibilities

• You are accountable for the flawless execution of multi-channel B2B marketing campaigns across client engagements, ensuring programs launch on time, on brand, and with full technical integrity. Operating across email, paid media, search, social, and web channels, you translate strategic direction into deployed campaigns that perform as designed—emails that render and deliver cleanly, paid media that targets and tracks correctly, copy that sounds like the client, and reporting that gives the team a clear read on what is working. Your accountability is measured by execution quality, deployment velocity, and the operational reliability that allows strategists and client teams to focus on performance and optimization rather than troubleshooting broken campaigns.
• Campaign Execution and Deployment
• Build, test, and deploy email campaigns and nurture programs in marketing automation platforms including HubSpot, Marketo, Pardot/Account Engagement, and Eloqua — ensuring technical accuracy, brand consistency, and on-time delivery across multiple concurrent client programs
• Set up and manage paid search and paid social campaigns in Google Ads, LinkedIn Ads, and Microsoft Ads — including keyword selection, audience targeting, budget allocation, ad copy variants, and tracking parameter implementation
• Execute quality assurance on every campaign deployment — validating link functionality, email rendering across devices and clients, tracking parameter accuracy, list segmentation logic, and approval workflows before launch
• Schedule and publish organic social content across client accounts — maintaining content calendars, adapting copy and creative to platform specifications, and ensuring brand voice consistency
• Copywriting and Content Adaptation
• Write and edit B2B copy for emails, ad variations, landing pages, and social posts — translating client messaging frameworks into channel-specific copy that drives engagement and conversion while maintaining brand voice and compliance standards
• Adapt existing content and creative assets to fit channel requirements and campaign objectives — ensuring messaging consistency across touchpoints while optimizing for format, audience, and platform
• Campaign Performance and Optimization Support
• Pull campaign performance reporting from marketing automation platforms, ad platforms, and analytics tools — surfacing trends, anomalies, and optimization opportunities to strategists and client teams
• Monitor campaign pacing, budget utilization, and performance against benchmarks — flagging issues and recommending tactical adjustments to keep programs on track
• Cross-Functional Collaboration
• Partner with strategists, designers, and marketing operations specialists to maintain program momentum — coordinating asset handoffs, clarifying requirements, and escalating blockers that threaten delivery timelines
• Manage shifting client priorities and concurrent campaign timelines — balancing execution quality with speed and communicating proactively when scope or timing conflicts arise

Requirements

• All Difference-Makers are expected to meet the Trilliad Standard for Transferable Skills and Knowledge, which defines the core capabilities every teammate must bring—regardless of role, function, or level.
• Trilliad transferable skills
• Trilliad transferable knowledge
• · Contextual Awareness
• · Critical Reasoning and Thinking
• · Data/Analytic Acumen
• · Empathy
• · Judgment and Discernment
• · Moral Courage
• · Pattern Recognition and Systems Thinking
• · AI Literacy
• · Responsible and Effective AI Use
• · Trilliad’s Business and Commercial Context
• The following domain-specific Skills, Knowledge, and Experience are additionally required in order for you to be great in this role.
• Domain-specific skills
• Marketing automation platform execution — You build, test, and deploy campaigns in platforms such as HubSpot, Marketo, Pardot/Account Engagement, and Eloqua, requiring hands-on proficiency with email builders, workflow logic, list segmentation, and deployment protocols that directly determine whether campaigns launch correctly and on schedule
• Paid media campaign setup and management — You configure and maintain paid search and paid social campaigns including targeting parameters, bidding strategies, ad copy variants, and budget pacing, requiring operational fluency with Google Ads, LinkedIn Ads, and Microsoft Ads interfaces because execution errors directly impact client spend efficiency and lead quality
• B2B copywriting and editing — You write and adapt copy for emails, ads, landing pages, and social posts that must sound like the client, align with messaging frameworks, and drive conversion, requiring the ability to translate strategic direction into channel-specific copy that performs
• Quality assurance under tight deadlines — You validate link functionality, email rendering, tracking parameters, list logic, and approval workflows before every deployment, requiring meticulous attention to detail and systematic QA processes because a single missed error can break a campaign or compromise data integrity
• Multi-program coordination and prioritization — You manage execution across multiple concurrent client campaigns with shifting timelines and competing priorities, requiring the ability to sequence work, communicate proactively about conflicts, and maintain quality under volume and time pressure
• Domain-Specific Knowledge
• B2B buyer journeys and lead lifecycle progression — You must understand how prospects move through awareness, consideration, and decision stages so that campaign execution decisions around messaging, timing, and channel selection are grounded in funnel mechanics rather than tactical guesswork
• Paid search and paid social mechanics — You must understand targeting options, bidding strategies, ad formats, audience segmentation, and budget pacing across Google Ads, LinkedIn Ads, and Microsoft Ads so that campaign setup decisions optimize for lead quality and cost efficiency within client parameters
• Campaign tracking conventions and performance measurement — You must understand UTM parameter structure, pixel implementation, conversion tracking, and basic performance reporting so that campaigns are instrumented correctly and performance data is reliable and actionable
• How copy, creative, and landing experiences work together to drive conversion — You must understand the relationship between ad messaging, landing page experience, and offer clarity so that execution decisions across touchpoints create coherent user journeys rather than disjointed campaign fragments
• Domain-specific experience
• 3+ years of hands-on B2B marketing execution experience in an agency or in-house environment, with direct responsibility for building and deploying multi-channel campaigns across email, paid media, and social
• Experience building and deploying campaigns in a marketing automation platform such as HubSpot, Marketo, Pardot/Account Engagement, or Eloqua, including email creation, workflow configuration, list segmentation, and deployment QA
• Experience setting up and managing paid search and paid social campaigns in Google Ads, LinkedIn Ads, or Microsoft Ads, including keyword selection, audience targeting, ad copy creation, and budget management
• Experience writing B2B copy and scheduling social content across multiple brands or client accounts, demonstrating the ability to adapt voice and messaging while maintaining quality and consistency under tight timelines

Skills

Required

• B2B copywriting and editing
• Quality assurance under tight deadlines
• Paid search and paid social mechanics