Director of Business Development - Canada at SERVPRO in NB

Job description

• The Director of Brand & Business Development is a leadership role responsible for driving sustainable
• revenue growth through national and regional business development efforts, while strengthening and
• extending the SERVPRO® brand across the Canadian insurance ecosystem. This role is a growth-focused
• position centered on insurer relationships, national account development, local marketing efforts to
• include internet presence, and franchise-aligned execution, with an emphasis on business development,
• national account growth, lead generation, and the expansion of insurer relationships. The role also
• carries a critical brand stewardship component, ensuring market credibility, consistency, and insurer
• trust through effective day-to-day franchise marketing execution, tactical advertising management, and
• promotional brand initiatives.

Responsibilities

• National & Regional Business Development
• Lead national and regional business development strategy focused on insurance carriers, TPAs, independent adjusters, and brokers.
• Own the lifecycle of target accounts: identification, relationship development, onboarding, and long-term account success.
• Assist in developing and executing a national and regional business development strategy aligned to Canadian market conditions and organizational growth objectives.
• Maintain a high level of knowledge relating to the carrier initiatives and assist in system alignment.
• KPI Accountability
• Manage revenue growth targets.
• Ensure National Account coverage goals are met.
• Manage lead generation performance metrics.
• Brand Leadership
• Act as an ambassador of the SERVPRO® brand within the Canadian insurance industry.
• Ensure brand positioning supports credibility, trust, and differentiation with national and regional insurance partners.
• Represent SERVPRO Canada at national and regional industry events, forums, and executive meetings where business development outcomes are the primary objective.
• Required to assist in building annual and long-term strategic plans.
• Strategic Account & Relationship Management
• Conduct structured quarterly and annual business reviews with key accounts to assess performance, growth opportunities, and program alignment.
• Translate insurer expectations into scalable, franchise-executable programs in collaboration with national leadership.
• Engage in all Brand Development opportunities to include national sponsorships and trade shows.
• Ongoing collaboration with all HQ departments to ensure alignment.
• Responsible for training and development of business development leaders within each franchise office.
• Franchise Alignment & Enablement
• Serve as a bridge between national insurer relationships and franchise-level execution.
• Mentor, coach, and support franchise sales leadership to ensure consistent delivery of all brand development avenues.
• Assist in facilitating national and regional meetings focused on business development performance, pipeline health, and account strategy.
• Market Intelligence & Performance Management
• Gather and synthesize market intelligence from insurers, franchises, and industry trends to inform strategy.
• Maintain accurate CRM records, pipeline reporting, and account intelligence using Salesforce or equivalent systems.
• Measure and report business development performance, including revenue growth, account penetration, and program ROI.

Requirements

• Ability to communicate clearly, professionally, and effectively—verbally and in writing—with employees, customers, and suppliers across in-person, phone, and written channels.
• Minimum 10+ years of progressive experience in business development, national accounts, or strategic sales within insurance, restoration, or related service industries.
• Deep understanding of the Canadian insurance claims environment and restoration economics
• Demonstrated credibility and effectiveness when working with insurer stakeholders.
• Experience within franchise, distributed, or multi-unit business models preferred.
• Proficiency with software commonly used in the insurance and restoration industries.
• Strong core competencies including strategic selling, commercial negotiation, executive presence, relationship-based influence, data-driven pipeline and performance management, persuasive communication, presentation skills, and a high degree of accountability and execution discipline.
• Bachelor’s Degree preferred in Marketing or a related degree.

Skills

Required

• Communication
• Executive presence
• Relationship-based influence
• Persuasive communication
• Presentation skills
• Accountability
• Execution discipline
• Salesforce or equivalent CRM systems

Benefits

• Company profit sharing plan
• Generous paid time-off and paid holidays
• Paid parental leave
• Employee Resource Groups
• Personal and professional development program
• The actual salary offered will be based on a variety of factors, including skills, experience, qualifications, internal equity, and location, with a compensation range of $152,575.00-198,306.00 CAD.