Head of Content Marketing at MyCareer+ in London, United Kingdom

Job description

• About the job Head of Content Marketing

Responsibilities

• Conducting interviews with health professionals and engaging with diverse stakeholders.
• Creating and managing content across blogs, podcasts, newsletters, and social media.
• Aligning content strategy with business objectives and SEO best practices.
• Growing and managing multiple social media platforms.
• Developing content that reflects and strengthens brand identity.
• Managing tone and messaging consistency across all platforms.
• Creating newsletters targeting patients, partners, and healthcare professionals.
• Planning and managing conference materials and coordination with event organizers.
• Managing influencer collaborations and brand partnerships.
• Leading and mentoring a team of content creators, social media managers, and designers.
• Analyzing campaign results and optimizing based on data.

Requirements

• Fluent English Communication
• Must have exceptional written and verbal English skills.
• Comfortable conducting interviews with health professionals and engaging with diverse stakeholders (e.g., patients, partners, and influencers).
• Health experience & understanding (life sciences degree is helpful)
• Content Creation and Strategy
• Proven experience creating and managing content (blogs, podcasts, newsletters, and social media).
• Ability to align content strategy with business objectives and SEO best practices.
• Interviewing Skills
• Skilled at conducting professional interviews, especially with subject matter experts like health professionals.
• Comfortable handling technical and sensitive topics with tact and professionalism.
• Social Media Expertise
• Demonstrated ability to grow and manage multiple social media platforms (Instagram, X.com, Facebook, YouTube, LinkedIn).
• Experience in creating campaigns that resonate with different audiences.
• Brand and Messaging Alignment
• Expertise in developing content that reflects and strengthens brand identity.
• Experience in managing tone and messaging consistency across all platforms.
• SEO Knowledge
• Strong understanding of SEO principles and keyword optimization.
• Proven track record of improving organic search traffic through content.
• Email Marketing & Newsletters
• Experience creating compelling newsletters targeting patients, partners, and healthcare professionals.
• Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign.
• Event and Conference Management
• Experience in planning and managing conference materials, including presentations, booths, and collateral.
• Ability to coordinate with event organizers and internal teams to ensure successful representation.
• Partnership and Influencer Marketing
• Track record of managing influencer collaborations and brand partnerships.
• Ability to foster relationships with industry thought leaders and leverage partnerships to amplify brand reach.
• Project Management Skills
• Organized and capable of managing multiple projects simultaneously.
• Experience using tools like Asana, Trello, or Monday.com to track progress.
• Team Leadership
• Ability to lead and mentor a team of content creators, social media managers, and designers.
• Experience collaborating cross-functionally with other departments (e.g., marketing, sales, and research).
• Analytical and Data-Driven
• Familiarity with tools like Google Analytics, SEMrush, or Ahrefs to measure content performance.
• Experience analyzing campaign results and optimizing based on data.

Skills

Required

• Fluent English Communication
• Health experience & understanding
• Content Creation and Strategy
• Interviewing Skills
• Social Media Expertise
• Brand and Messaging Alignment
• SEO Knowledge
• Email Marketing & Newsletters
• Event and Conference Management
• Partnership and Influencer Marketing
• Project Management Skills
• Team Leadership

Preferred

• life sciences degree is helpful