Marketing Communications Manager at Mitsubishi Electric Power Products, Inc. in Warrendale, PA

Job description

• Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a strategic and results-driven Marketing Communications Manager to lead enterprise brand management, content strategy, and integrated marketing communications initiatives. This role is responsible for developing and executing a cohesive marketing communications strategy that strengthens MEPPI's market presence across multiple product lines and business segments while driving measurable business impact.
• We are seeking a marketing leader with 7+ years of B2B marketing communications experience, experience supporting multiple product lines, and a minimum of 3 years of people management experience. The ideal candidate will have a proven track record of developing compelling content strategies, leading integrated campaigns, and partnering across sales, product, and executive teams to drive growth and brand awareness.
• At MEPPI, you'll help shape how customers, partners, and industry leaders experience our brand across power systems, transportation, digital solutions, and emerging technologies. As a U.S. affiliate of Mitsubishi Electric, we combine global innovation with local expertise—creating an environment where strategic marketing drives business growth and market leadership.
• If you're passionate about B2B marketing, building powerful brands, leading teams, and developing compelling stories across diverse product portfolios, we'd love to hear from you.

Responsibilities

• Brand Strategy & Corporate Communications
• Serve as the enterprise brand steward, owning brand guidelines, messaging architecture, and corporate positioning.
• Ensure consistency of messaging, visual identity, and brand standards across divisions, products, and external partners.
• Play a key role in annual marketing planning efforts at both the corporate and divisional levels.
• Content Strategy & Campaign Leadership
• Own and lead MEPPI's enterprise content strategy across multiple business units and product portfolios.
• Develop and execute integrated marketing communications plans that support corporate and divisional growth objectives.
• Oversee the creation and execution of content across web, video, social media, email, sales enablement materials, product launches, advertising campaigns, and events.
• Translate complex technical concepts into compelling customer-focused narratives.
• Marketing Excellence & Performance
• Partner with Market Intelligence and business leaders to create data-driven messaging and customer-centric content.
• Support the development of a Corporate Marketing Center of Excellence through playbooks, templates, training programs, and best practices.
• Track, analyze, and report on marketing campaign performance and business impact.
• Conduct post-campaign reviews, identify key learnings, and implement continuous improvements to maximize effectiveness.
• Leadership & Team Development
• Lead, coach, and develop a team of marketing communications professionals.
• Foster a culture of collaboration, creativity, and accountability.
• Conduct performance reviews and support employee development through training, cross-training, and continuing education opportunities.
• Cross-Functional Collaboration
• Partner closely with Sales, Product Management, Digital Marketing, Market Intelligence, and external agencies to deliver aligned marketing initiatives.
• Support product launches, corporate communications, and strategic business initiatives across multiple product lines and markets.
• Serve as a key marketing advisor to stakeholders throughout the organization.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 7 years of B2B marketing communications, brand management, and content marketing experience.
• Experience supporting and marketing multiple product lines or business segments.
• Minimum 3 years of people management and team leadership experience.
• Strong knowledge of B2B marketing strategy, content marketing, brand management, and integrated campaign execution.
• Experience with CRM systems, marketing automation platforms, web analytics, SEO, and emerging AI-driven marketing practices.
• Working knowledge of Content Management Systems (CMS), Digital Asset Management (DAM), and social media management platforms.
• Exceptional writing, editing, and storytelling capabilities.
• Proven success developing messaging frameworks and managing cross-channel content strategies.
• Strong stakeholder management experience, including collaboration with sales teams, product managers, executives, and agency partners.
• Advanced analytical, communication, presentation, and problem-solving skills.
• Advanced proficiency with Microsoft Office applications.
• Adobe Creative Suite
• Salesforce Marketing Cloud
• HubSpot, Marketo, or similar marketing automation platforms

Skills

Preferred

• Adobe Creative Suite
• Salesforce Marketing Cloud

Benefits

• Comprehensive Health Coverage: 90% company-paid medical, dental, and vision plans
• Retirement Plans: 401(k) with company match up to 4%
• Generous Paid Time Off: Vacation accrual after 90 days plus 12 paid holidays
• Career Development: Training programs and educational assistance
• Employee Perks: Profit sharing, wellness programs, and 24/7 fitness center access