Content Writer at ICE in US-GA-Atlanta

Job description

• Job Purpose
• This role strengthens content quality, consistency, and scalability across the organization. By adhering to governance, leading strategic planning, and improving cross-functional alignment, the Content Writer and Strategist ensure content effectively supports business goals and enhances overall customer experience.
• The Content Writer and Strategist is primarily responsible for writing mortgage marketing content. Additionally, this role is responsible for supporting a unified content strategy that supports organizational objectives, strengthens brand consistency, and drives customer engagement for ICE Surefire / ICE Customer Acquisition. This role supports content planning, governance, creative direction, and performance optimization across multiple channels, including but not limited to email, SMS, social media, newsletters, and educational materials.
• The Content Writer and Strategist partners closely with cross-functional teams Product, legal, compliance to ensure content is scalable, high-quality, and aligned with business priorities.

Responsibilities

• Creative Direction & Development
• Write content for mortgage marketing emails, newsletters, SMS, social campaigns, and educational assets.
• Review and refine content created by writers, designers, and cross-functional contributors.
• Translate complex mortgage information into clear, accessible content.
• Content Strategy & Planning
• Develop the content strategy, messaging framework, and channel-specific plans.
• Maintain a centralized content calendar across campaigns, automated workflows, and marketing initiatives.
• Identify content needs, gaps, and opportunities across the mortgage lifecycle.
• Conduct ongoing content audits to support prioritization and continuous improvement.
• Content Governance & Standards
• Maintain content standards, editorial guidelines, templates, and review processes.
• Ensure all content meets quality, compliance, accuracy, and brand requirements.
• Promote consistent voice and messaging across teams and channels.
• Performance Measurement & Optimization
• Monitor engagement metrics and implement data-driven improvements.
• Earn industry awards for published mortgage content.
• Cross-Functional Collaboration
• Partner with product, legal, compliance, and creative teams to align content with business goals.
• Participate in content planning cycles, stakeholder reviews, and workflow coordination.
• Ensure content supports automation, personalization, and scalability.

Requirements

• Three plus years of writing experience
• Proven experience in content strategy for the mortgage industry, digital marketing, lifecycle marketing, or related fields
• Strong writing, editing, and storytelling skills with attention to detail
• Experience managing multi-channel content programs.
• Strong communication and collaboration skills with the ability to influence across teams
• Familiarity with CMS platforms, marketing automation systems, and content production workflows
• Familiarity with using AI to help generate content (writing and imagery) while maintaining brand voice, tone, style, and compliance
• Experience in SaaS, fintech, or other regulated industries
• Knowledge of CRM/lifecycle marketing programs and customer journey mapping

Skills

Required

• Attention to detail
• CMS platforms
• Marketing automation systems
• Content production workflows
• AI content generation tools