Legal Marketing Specialist at Hoagland, Longo, Moran, Dunst & Doukas in New Brunswick, NJ, USA

Job description

• About the Role: We are seeking a creative, detail-oriented Marketing Specialist to support the firm's marketing, communications, and business development initiatives. This hands-on role is ideal for a marketing professional who enjoys content creation, digital marketing, graphic design, and brand management while collaborating closely with attorneys and firm leadership.
• The Marketing Specialist will play a key role in enhancing the firm's visibility, supporting client development efforts, promoting recruiting initiatives, and maintaining a consistent and professional brand presence across all marketing channels.
• This is an excellent opportunity for a motivated individual looking to grow their marketing career in a collaborative professional services environment. We value initiative, encourage professional development, and support team members who are eager to expand their skills and contribute to the firm's continued success.

Responsibilities

• Create, design, and update marketing materials across digital and print platforms, including attorney biographies, brochures, advertisements, presentations, event collateral, social media graphics, and recruiting materials.
• Assist with managing and updating content across the firm's website, social media channels, email marketing campaigns, and internal communications.
• Draft and edit marketing content, including attorney announcements, practice area descriptions, newsletters, blog posts, event promotions, and recruiting communications.
• Support the firm's social media presence by developing content calendars, creating posts, monitoring engagement, and tracking performance metrics.
• Maintain attorney biographies, firm profiles, rankings, awards submissions, and other business development materials.
• Coordinate logistics and marketing support for firm-sponsored events, sponsorships, networking opportunities, community engagement initiatives, and recruiting activities.
• Ensure all marketing materials adhere to firm branding standards and maintain consistency across all communication channels.
• Assist with photography, video content, promotional items, and other visual marketing initiatives.
• Coordinate with external vendors, printers, photographers, media partners, and marketing service providers to support projects and campaigns.
• Monitor website analytics, social media metrics, and marketing campaign performance, providing insights and recommendations for improvement.
• Stay informed on legal industry trends, marketing best practices, and emerging digital marketing tools and platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, Public Relations, or a related field preferred.
• Two to five years of marketing, communications, or digital marketing experience, preferably within a law firm or professional services.
• Experience creating and managing marketing content across multiple channels, including websites, email campaigns, social media, and print materials.
• Proficiency with Microsoft Office Suite and marketing/design tools such as Adobe Creative Suite, Canva, WordPress, or similar platforms.
• Basic knowledge of website content management systems, SEO, email marketing platforms, and social media management tools.
• Strong writing, editing, proofreading, and communication skills.
• Excellent organizational and project management abilities with strong attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and the ability to collaborate effectively with attorneys, firm leadership, vendors, and administrative staff.

Skills

Required

• Microsoft Office Suite
• Adobe Creative Suite
• Canva
• WordPress
• Website content management systems
• SEO
• Email marketing platforms
• Social media management tools

Benefits

• We offer a competitive compensation package and a supportive work environment designed to help our employees thrive.
• Benefits Include
• Medical, Dental, and Vision Insurance
• Life and Disability Insurance
• Flexible Spending Accounts (FSA)
• 401(k) Plan with Generous Employer Match
• Competitive Paid Time Off and Paid Holidays
• Employee Assistance Program (EAP)
• Discounted Gym Membership
• Ongoing Training and Professional Development Opportunities
• Collaborative and Team-Oriented Culture