Digital Marketing Analyst Intern at Pillar4 Media in Charlotte, NC, USA

Job description

• As an intern at Pillar4 Media, you'll have the opportunity to get real-world, hands-on experience at one of the fastest growing digital media companies in the US. In addition to learning new skills and working directly with subject matter experts in SEO, editorial, creative, paid media, revenue operations and analytics, you'll get to work on meaningful projects that make a difference for consumers seeking to improve their health and wellness.
• Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
• Gain hands-on experience in digital marketing, analytics, and performance optimization.
• Be well-versed in major advertising platforms (Google, Bing) and marketing analytics tools (Excel, SQL, PowerBI).
• Understand how to gather, clean, analyze, and report on large datasets to influence business strategy.
• Develop a comprehensive view of how Paid Media, SEO, Revenue Operations, Content, and UX work together to grow a digital business.
• Share insights and test results with senior leaders, receiving direct feedback on strategy and execution.

Responsibilities

• Our team is at the intersection of data, performance, and strategy. We:
• Analyze revenue, conversion, and traffic data to drive business decisions, optimize channels, and strengthen partnerships.
• Actively manage and optimize paid media accounts across platforms like Google Ads, Microsoft Ads, and Facebook Ads.
• Build tools, dashboards, and analytics solutions used daily by business leaders to monitor performance and uncover growth opportunities.
• Collaborate with teams across SEO, Product, Engineering, and Design to identify areas for improvement and drive measurable results.
• Own key initiatives that improve profitability, efficiency, and digital marketing performance.
• Dive into large datasets to identify trends, optimize performance, and make actionable recommendations across sites, channels, pages.
• Learn how to navigate and execute within digital advertising platforms such as Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics.
• Support keyword-level analysis, automated bidding strategies, creative testing, and campaign optimization to drive profitable growth.
• Turn complex datasets into digestible analyses and visualizations using tools such as Excel, SQL, and PowerBI.
• Design and run experiments across our portfolio to improve our users experience & improve yield" to what our team does
• Build, clean, and analyze data to support daily decision-making and cross-functional projects.
• Own tests and contribute to execution strategies, reporting back on results and insights to senior leaders.

Requirements

• Pillar4 is an early-stage, fast-growing company – so we all get our hands dirty. Important competencies include:
• Openness to feedback and collaboration. You'll be working closely with folks across different teams, so you'll need to be open to the process and accepting of feedback and critique.
• Strong communication skills, with the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Pillar4 Culture buy-in: Act with Focus, Get After It, Build the Team, and Grow Without Limits – those are our values, and we expect you to live them every day.
• Entrepreneurial spirit: we act like entrepreneurs. Our team members are incredibly driven, agile, goal oriented, and are always up for a challenge.

Skills

Required

• Openness to feedback and collaboration
• Strong communication skills
• Pillar4 Culture buy-in
• Entrepreneurial spirit

Benefits

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of "forever," and have significant cash to invest – we're "rock solid" financially.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market Landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
• Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact Focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.