Marketing Strategist at icreatives in New Albany, Ohio, United States

Job description

• We're seeking a dynamic, forward-thinking Digital Marketing Strategist to lead strategy development and execution for clients across the healthcare space. In this role, you'll drive patient acquisition, elevate brand positioning, and guide a skilled team of SEO, Digital Ads, and Social Media specialists.

Responsibilities

• Build and nurture strong client relationships, serving as their primary marketing expert and strategic advisor
• Prioritize client retention through clear communication, regular performance reporting, and consistent delivery of results
• Design and implement strategic marketing plans aligned with client goals and target audiences
• Partner with digital specialists across SEO, paid media, and social to create compelling, brand-building campaigns
• Lead weekly team meetings with guidance, feedback, and accountability to keep initiatives on track
• Oversee integrated cross-channel marketing efforts including digital, social, and paid advertising
• Track, analyze, and report on campaign performance, turning data into actionable insights and recommendations
• Stay current on industry trends, emerging tools, and best practices to keep strategies innovative and effective
• Serve as the primary marketing advisor and relationship owner for a portfolio of clients
• Build and lead quarterly marketing strategy across SEO, paid ads, and social
• Collaborate with SEO, Ads, and Social Media specialists to execute cohesive campaigns
• Interpret analytics and translate data into clear recommendations
• Run regular client performance reviews and reporting
• Drive client retention through proactive planning and responsive communication

Requirements

• 1. Strong interpersonal skills & ability to communicate with a wide range of client archetypes
• 2. Working knowledge of ad campaigns for both Google & Meta
• 3. Strong local & organic SEO knowledge.
• Google Ads and Meta
• Ad spend range candidates should have managed: $1,500 to $10K per month
• Ability to optimize marketing campaigns and troubleshoot Ads, SEO, and website edits
• 3+ years of marketing strategy experience, ideally within healthcare or similar regulated industries
• Bachelor's degree in marketing, communications, or a related field preferred
• Strong working knowledge of digital marketing platforms, with emphasis on Google & Meta Ads
• Excellent communication, presentation, and interpersonal skills
• Analytical mindset with a talent for problem-solving and data-driven decision making
• Proven project management skills with ability to manage multiple campaigns and deadlines
• Passion for storytelling and translating brand messages into impactful marketing narratives
• Bonus: Prior account management or client services experience
• Must Haves:

Skills

Required

• Strong local & organic SEO knowledge
• Google Ads and Meta

Benefits

• Hybrid work model with flexibility between in-person and remote work
• Supportive, creative, and growth-oriented team culture
• Professional development and learning opportunities
• Opportunity to make a meaningful impact on client businesses and the patients they serve
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