Demand Generation Marketing Consultant at icreatives in Ypsilanti, Michigan, United States

Job description

• Contract 40 hours per week.
• M-F 8a-5:30p / Onsite only
• Compensation: $40-45/hr
• We're seeking a skilled professional to lead a pilot campaign generating qualified leads and laying the groundwork for scalable growth. You'll develop campaign assets, optimize performance, and document processes for future expansion.

Responsibilities

• Develop campaign messaging and copy that converts prospects into qualified leads
• Design demand generation program framework, including channels, targeting approach, and regional strategy
• Create messaging and copy for campaign assets (3-6 assets)
• Conduct mid-pilot check-ins with VARs to gather feedback on lead quality and conversion
• Deliver scale recommendations, including budget, resources, and rollout timeline

Requirements

• Skills and Requirements essential for driving successful demand generation strategies and contributing to business growth:
• Multi-channel Campaign Management: Proficiency in managing campaigns across various channels such as email, content marketing, and events.
• Marketing Automation Platforms: Familiarity with tools like HubSpot, Marketo, and Pardot to automate and nurture leads.
• CRM Management: Understanding and managing customer relationship management systems to track lead behavior and optimize campaigns.
• Lead Scoring and Nurturing: Skills in scoring leads and nurturing them through personalized content and communication.
• Content Creation: Ability to create engaging and valuable content that aligns with the buyer's journey and educates potential customers.

Skills

Required

• Multi-channel Campaign Management
• CRM Management
• Lead Scoring and Nurturing
• Content Creation