Director of Product Marketing / Building Materials at icreatives in Ypsilanti, Michigan, United States

Job description

• We are seeking a Director of Product Marketing to lead our clients channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating the clients partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success.

Responsibilities

• Channel Partner Program Leadership
• Build, lead, and expand the channel partner ecosystem.
• Identify, evaluate, and qualify new channel partners.
• Develop and manage onboarding and ramp-up programs.
• Create partner toolkits and track partner KPIs.
• Sales & Partner Enablement
• Create best-in-class sales enablement assets.
• Lead product marketing programs and co-marketing initiatives.
• Train internal teams and external partners.
• Product Strategy & Roadmap
• Partner with R&D and Executive Leadership to maintain a multi-year product roadmap.
• Translate field and partner feedback into actionable product requirements.
• Own product-level positioning, IP maintenance, and differentiation strategies.
• Go-to-Market (GTM) Ownership
• Own end-to-end GTM strategy for product offerings and specification pathways.
• Build and execute launch plans.
• Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings.
• Client Engagement & Market Intelligence
• Serve as a hands-on product expert.
• Conduct ongoing market and competitive analyses.
• Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing.
• Storytelling & Thought Leadership
• Shape the product narrative across channels.
• Develop messaging frameworks, case studies, application notes, and thought-leadership content.

Requirements

• Minimum 10 years of marketing experience with at least 3 years in glass and 5 years in product (management and/or marketing)
• Experience marketing across multi-step channels (at least 3 steps)
• Experience building channel partner marketing/sales enablement go-to-market programs (needs to be able to articulate the strategy, not just the deliverables executed – This ties to experience with demand gen)
• Career history of promotions and long-term stability at companies (3+ years)
• Demonstration of critical thinking and intelligence (asking thorough questions, understanding the why, etc)
• Willingness to work on-site
• Ability to work in a fast-paced environment (ie success at a previous startup, strong revenue results for a new market category in a short timeframe, etc)
• 7–10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials (building envelope specifically)
• Proven experience building and managing channel partner programs
• Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferred
• Exceptional storytelling and communication skills
• Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator), a plus
• Thrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on execution
• A passion for innovation and improving how buildings are designed, constructed, and operated

Skills

Required

• Marketing experience (10+ years)
• Glass industry experience (3+ years)
• Channel marketing (multi-step channels)
• Channel partner program development
• Sales enablement
• Go-to-market strategy
• Critical thinking
• On-site work
• Fast-paced environment
• Product marketing (7-10 years)
• Building materials experience (4+ years)
• Channel partner management