Director of Marketing at icreatives in Davie, Florida, United States
- Company: icreatives
- Location: Davie, Florida, United States
- Posted: Sep 18, 2026
- Type: Full-time
- Salary: $42.00/hr / 40 hours/wk (once converted to Full Time, Salary will be $80-85k)
- Experience: 10+ years
Overview
Icreatives, a leading staffing firm, is seeking a talented Director of Marketing to lead the strategic development and execution of marketing initiatives for a luxury resort company. As a key member of the marketing team, you'll drive direct bookings, build brand equity, and expand the company's rea…
Job description
- Icreatives, a leading staffing firm, is seeking a talented Director of Marketing to lead the strategic development and execution of marketing initiatives for a luxury resort company. As a key member of the marketing team, you'll drive direct bookings, build brand equity, and expand the company's reach across key markets.
Responsibilities
- Plan and execute a $2 million+ annual advertising strategy
- Manage and monitor marketing budgets
- Evaluate promotion and barter opportunities
- Develop integrated marketing plans to support direct bookings and increase brand visibility
- Support third-party sales channels with brand-aligned creative and marketing collateral
- Maintain consistent messaging and visual branding across all touch-points
- Develop an ongoing public relations strategy
- Oversee influencer partnerships, media visits, and press initiatives
- Manage and coordinate creative and content for the company's website
- Review retail positioning using analytic tools and adjust strategies based on insights
- Monitor performance metrics and optimize tactics
- Conduct competitive benchmarking to maintain brand edge
- Manage creative and digital agencies, content creators, PR firms, and other external vendors
- Lead cross-functional collaboration with Sales, Revenue Management, and on-property operations teams
Requirements
- 8-10+ years in a senior marketing role, ideally in the resort, hospitality, or travel industry
- Strong digital marketing knowledge, including SEM, SEO, social, CRM, and web analytics
- Experience managing websites, creative content, and e-commerce performance
- Exceptional leadership, communication, and cross-functional collaboration skills
- Education: Bachelor's degree in Marketing, Communications, Hospitality, or related field; Master's preferred
Skills
Required
- Leadership
- Communication
- Cross-functional collaboration
- SEM
- SEO
- Social media
- CRM
- Web analytics
- Website management
- E-commerce