Regional Sales Manager - Dallas Texas Area at NaturesPlus in Dallas, TX, USA

Job description

• NaturesPlus is seeking an experienced and driven Central Region Sales Manager to lead and accelerate sales growth across the Central United States. This role plays a critical part in executing regional sales strategy while contributing to broader national sales objectives. The Central Region Sales Manager will be responsible for driving revenue, strengthening market presence, and building long-term partnerships with key retail accounts and regional chains.
• This position oversees a team of outside sales representatives, providing leadership, coaching, and performance management to ensure consistent execution and continued professional development. Through regular field ride‑alongs, strategic guidance, and ongoing support, the role ensures the sales team is motivated, aligned, and positioned for success.
• In addition to team leadership, the role is highly hands-on and focuses on expanding distribution, opening new accounts, and increasing penetration of new and featured products throughout the region. The Central Region Sales Manager will collaborate closely with senior sales leadership and cross-functional partners, participating in management meetings and National Sales Summits to help shape future sales initiatives, promotional strategies, and new product launches. This role also represents NaturesPlus at regional and national trade shows, acting as a brand ambassador and trusted industry partner.
• The ideal candidate is a strong people leader, strategic thinker, and hands-on sales professional who thrives in a field-based role and enjoys building lasting customer relationships.

Responsibilities

• Sales Growth & Account Development
• Drive overall sales performance and revenue growth within the Central Region
• Develop and expand key accounts and regional retail chains
• Identify, open, and grow new accounts throughout the territory
• Increase distribution, visibility, and penetration of new and featured products
• Occasionally travel to open or uncovered territories to visit accounts, support customers, and maintain momentum in the region
• Sales Team Leadership
• Manage, guide, and motivate a team of outside sales representatives
• Conduct regular ride‑along "work-withs" to assess performance, provide coaching, and support ongoing development
• Set clear expectations, goals, and accountability standards for the regional team
• Foster a collaborative, high-performance sales culture
• Strategic & Cross-Functional Collaboration
• Participate in management meetings and National Sales Summits
• Sales strategies and regional planning
• New product development feedback
• Promotions and sales-driven initiatives
• Provide market insights and competitive intelligence to support company-wide decision-making
• Trade Shows & Brand Representation
• Represent NaturesPlus at regional and national trade shows
• Build brand awareness and strengthen relationships with customers and industry partners

Requirements

• Minimum 5 years of experience managing outside sales representatives, preferably in the natural products, consumer goods, or related industry
• Proven track record of driving regional sales growth and developing key retail accounts
• Strong leadership, coaching, and team development skills
• Experience opening new accounts and expanding product distribution
• Excellent communication, presentation, and relationship-building skills
• Ability to travel approximately 50% of the time
• Strong organizational skills with the ability to manage multiple priorities

Skills

Required

• Strong people leader
• Strategic thinker
• Hands-on sales professional
• Thrives in a field-based role

Benefits

• Benefits plans include Medical, Dental, Vision, Short and Long Term Disability, Aflac products, Life Insurance, Fidelity 401k with Company match, Employee Assistance Program (EAP), Paid Time off and Paid Company Holidays.