E-Commerce Marketing Manager at Cherry Talent Group in Atlanta, Georgia, United States

Job description

• Our client is an established home improvement company with multiple showrooms in the Atlanta area and a growing national eCommerce business. They specialize in doors, windows, and related hardware, serving builders, renovators, contractors, and homeowners.
• The company is entering an exciting stage of growth and is looking for an eCommerce Growth Lead to take ownership of its online revenue strategy. This is a hands-on leadership role for someone who is highly analytical, commercially minded, and comfortable making decisions based on data.
• You'll have the resources to execute your strategy, including a marketing team and technical support. Your focus will be determining what should be done, why it matters, and whether it is driving measurable results.
• Own the company's eCommerce growth strategy and online revenue
• Make decisions based on revenue, conversion, margin, and customer behavior—not vanity metrics
• Lead and prioritize the work of a two-person marketing/content team
• Partner directly with technical leadership to build the tools, reporting, and systems needed for growth
• Have significant autonomy to test ideas, make decisions, and move quickly
• Work with a high-consideration, spec-heavy product category where customer experience and product discovery are critical
• Help shape the eCommerce strategy and build the playbook rather than simply following an existing one
• The current eCommerce business generates approximately $5M in annual revenue, 90K monthly sessions, and a $2,500 average order value, providing a strong foundation with significant opportunity for growth.

Responsibilities

• eCommerce Growth & Analytics
• Own eCommerce revenue performance and the strategies driving growth
• Monitor conversion rate, revenue per session, average order value, traffic quality, CAC, ROAS, and contribution margin
• Analyze organic and paid traffic and understand the revenue generated from each channel
• Track lead volume, lead quality, visitor-to-lead, and lead-to-customer conversion
• Identify performance changes quickly and determine the underlying cause
• Build and prioritize initiatives based on measurable business impact
• Content & Customer Acquisition
• Identify customer demand through search intent, on-site search, customer questions, sales objections, and competitor gaps
• Develop clear content briefs for product pages, landing pages, videos, offers, and other marketing assets
• Direct the content team on what to create and why
• Measure content performance and continuously refine or eliminate underperforming initiatives
• Shopify & Conversion Optimization
• Manage Shopify merchandising, including product pages, collections, navigation, filters, search, and promotions
• Identify and eliminate conversion friction throughout the customer journey
• Regularly QA the website across desktop and mobile
• Develop requirements for technical improvements and work with the technical team on implementation
• Lead ongoing A/B testing and conversion optimization initiatives
• SEO, Paid Media & Traffic Growth
• Develop and execute eCommerce SEO strategy across product pages, collections, metadata, internal linking, structured data, and site architecture
• Manage Google Search Console and GA4
• Oversee Google and Meta advertising with a focus on revenue and margin
• Manage product feeds, Google Merchant Center, and Meta catalogs
• Support local search strategy across multiple showroom locations
• Stay current on AI-driven search and changes in online product discovery
• Email, SMS & Lead Generation
• Own email and SMS as revenue-generating channels
• Develop segmentation, automated flows, campaigns, and performance strategies
• Oversee welcome, browse abandonment, cart abandonment, post-purchase, win-back, and quote follow-up campaigns
• Develop digital lead-generation strategies for customers who require an assisted sales process
• Ensure leads are properly captured, attributed, routed, and followed up
• Team Leadership
• Lead and prioritize the work of two marketing/content team members
• Establish priorities, expectations, and performance standards
• Provide clear direction and constructive feedback
• Maintain accountability for team output while allowing team members to own execution
• Partner closely with technical leadership and outside agencies or vendors when needed

Requirements

• 5+ years of experience in eCommerce, digital growth, performance marketing, or a related field
• Advanced hands-on experience with Shopify; Shopify Plus strongly preferred
• Strong working knowledge of GA4 and Google Search Console
• Hands-on experience managing Google and Meta advertising
• Strong understanding of eCommerce SEO, including both technical and on-page SEO
• Demonstrated success growing eCommerce revenue with measurable results
• Experience leading, directing, or managing the work of others
• Strong analytical and problem-solving abilities
• Comfortable working independently and making decisions without a highly structured playbook
• Ability to connect marketing activity to actual revenue and profitability
• Experience with some or all of the following is highly valuable:
• Analytics: GA4, Google Search Console, Shopify Analytics/ShopifyQL, Looker Studio
• Testing & CRO: Intelligems, Shoplift, Convert, VWO, Microsoft Clarity, Hotjar
• SEO: Screaming Frog, Ahrefs, Semrush, PageSpeed Insights, Core Web Vitals
• Paid Media: Google Ads, Performance Max, Shopping, Meta Ads Manager, Advantage+, Microsoft Ads
• Feeds: Google Merchant Center, Feedonomics, DataFeedWatch
• Lifecycle Marketing: Klaviyo, Postscript, Attentive
• Tracking: Google Tag Manager
• CRM: HubSpot or comparable platform
• Advanced spreadsheet skills; SQL is a plus
• The client is especially interested in candidates who understand A/B testing, attribution, faceted navigation SEO, product data/metafields, variant-heavy product feeds, email/SMS deliverability, and modern changes in digital advertising and AI-driven search.
• Experience in any of the following would be a strong plus:
• Home improvement
• Building products
• Doors, windows, or other construction-related products
• Furniture or other high-consideration products
• Omnichannel or multi-location retail
• Businesses that sell both online and through assisted sales or quotes
• Shopify Plus environments

Skills

Preferred

• Shopify Plus
• Tracking: Google Tag Manager
• CRM: HubSpot or comparable platform

Benefits

• $120,000–$130,000 base salary, depending on experience
• Performance bonus tied to measurable growth targets and paid quarterly
• Medical, dental, and vision insurance
• 401(k) with company match
• Three weeks of PTO
• Significant autonomy and ownership over the eCommerce strategy
• Direct impact on a growing national eCommerce business
• Two-person marketing team to support content execution
• Technical support for development, integrations, automation, and tracking
• Opportunity to build and shape the company's eCommerce growth strategy