Marketing Manager - Restaurants and Bars at Accor in Sydney, NSW, Australia

Job description

• Lead the marketing strategy for one of Sydney's most exciting luxury hospitality portfolios, bringing four distinctive venues to life through creative storytelling, strategic partnerships and commercially driven campaigns.
• Working closely with the Director of Restaurants & Bars, Commercial team and venue leaders, you'll be responsible for building brand awareness, driving revenue and creating memorable guest experiences across Delta Rue, Tilda, Bar Tilda and Wentworth Bar.
• This is a hands-on role for a creative marketer who thrives in a fast-paced hospitality environment, understands the Sydney dining landscape and loves turning ideas into experiences that guests want to share.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives and revenue targets.
• Create and deliver integrated marketing campaigns across digital, social media, PR, email and paid channels.
• Drive restaurant and bar revenue through seasonal campaigns, activations, events and tactical promotions.
• Manage the social media strategy, content calendar and creative direction across all venue channels.
• Build relationships with media, influencers, content creators and key industry partners to maximise brand exposure.
• Identify and secure strategic partnerships that grow awareness and drive incremental business.
• Collaborate with chefs, beverage teams and venue leaders to launch new menus, experiences and signature events.
• Analyse campaign performance, guest insights and market trends to continually optimise marketing activity and ROI.
• Work closely with the Commercial team to support hotel-wide campaigns while ensuring each venue maintains its own unique brand identity.
• Manage marketing budgets, campaign timelines and creative production from concept through to execution.
• Ensure all marketing activity reflects Sofitel's luxury positioning and delivers a premium guest experience.

Requirements

• Previous experience in hospitality, restaurant, hotel or lifestyle marketing.
• A strong understanding of food, beverage and hospitality scene.
• Exceptional copywriting, storytelling and content creation skills.
• Experience managing social media platforms, digital campaigns and CRM/email marketing.
• Strong commercial acumen with the ability to interpret campaign performance and translate insights into results.
• Excellent stakeholder management skills with the confidence to collaborate across multiple departments and external partners.
• A proactive, creative mindset with a passion for luxury hospitality, food, beverage and unforgettable guest experiences.
• The ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.

Skills

Required

• Creativity
• Proactive mindset
• Attention to detail
• Stakeholder management
• Collaboration
• Passion for hospitality
• Social media management
• Digital campaign management
• CRM/email marketing
• Content creation
• Copywriting
• Data analysis for campaign performance

Benefits

• At Sofitel Sydney Wentworth, you'll be part of an iconic hotel entering a new chapter. We invest in our people, celebrate success and provide opportunities to build a rewarding career within one of the world's leading luxury hospitality brands.
• Global discounts on accommodation, dining, bars and more across 100+ Accor hotels and partner venues worldwide
• Generous leave entitlements, including birthday leave and up to 12 weeks parental leave
• 30% team member dining discount across our signature venues: Tilda, Bar Tilda, Delta Rue and Wentworth Bar
• Career development opportunities within a globally recognised luxury hospitality brand
• Ongoing learning and development, working alongside industry leaders
• Onsite perks including complimentary dry cleaning, $2 barista-made coffee, a $5 staff lunch buffet, and discounted city parking
• A complimentary hotel stay package to celebrate your work anniversary
• Free 24/7 access to our Employee Assistance Program for confidential wellbeing support If you’re passionate about hospitality, service excellence, and innovation, we want to hear from you!
• If you're ready to lead one of Sydney's premier Conference & Events Sales teams and help shape the future of an iconic luxury hotel, we'd love to hear from you.