Director, Marketing Strategy (Agency) at Naviga in Clearwater, FL

Job description

• As an expansion hire, this Senior Marketing Strategy Director role sits at the intersection of enterprise B2B demand generation, digital advertising strategy, and executive client advisory. Partnering with the sales team during late-stage deal cycles, you will act as the single point of contact and strategic owner for high-value B2B client accounts—guiding board-level growth strategies, driving platform adoption, and linking digital media execution directly to pipeline performance. This role offers the creative, consultative freedom of an agency strategy lead without the burden of manual campaign setup or cold business development.

Responsibilities

• Act as the primary post-sale strategic owner driving client onboarding, account health, expansion, and retention.
• Collaborate with sales leadership pre-sale to scope strategic needs, present demand generation models, and ensure smooth account handoffs.
• Oversee strategic allocation of client multi-channel digital ad budgets (ranging from mid-six figures to eight figures) focused strictly on qualified pipeline and revenue metrics.
• Consult with and challenge CMOs and marketing executives on media mix, unit economics, conversion efficiency, and channel prioritization.
• Provide strategic direction to internal account and technical specialists to ensure optimal campaign structures and data inputs.
• Analyze end-to-end funnel metrics to identify conversion friction, present proactive optimizations, and drive account renewals.

Requirements

• Experience: 4+ years leading B2B digital advertising, performance marketing, or demand generation strategies.
• Budget Management: Track record managing multi-million-dollar paid media budgets within an agency, SaaS, or consultative environment.
• Financial Acumen: Comfort building B2B demand models, analyzing unit economics (CAC, LTV, pipeline velocity), and presenting ROI cases to executive stakeholders.
• Communication: Strong executive presence with the confidence to respectfully challenge C-suite clients using performance data.
• Tech Tech Stack: Experience with B2B marketing automation tools, ad platforms, or enterprise SaaS software.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent industry experience considered.
• Demonstrated background in B2B performance marketing, agency account leadership, or B2B digital strategy.
• You are a strategic B2B marketer with a strong agency background who thrives on client consultation and campaign strategy rather than manual media execution. You possess an ownership mindset, natural commercial curiosity, and the confidence to guide complex accounts toward measurable revenue growth.

Skills

Required

• B2B digital advertising
• Performance marketing
• Demand generation strategies
• Executive presence and communication
• B2B marketing automation tools
• Ad platforms
• Enterprise SaaS software

Preferred

• Agency background
• Client consultation
• Campaign strategy

Benefits

• Work Structure: Remote work environment with high autonomy and flexible core execution hours.
• Schedule: Standard full-time schedule aligned across U.S. time zones (ET, CT, MT, PT).
• Environment: Supportive, collaborative, and fast-paced tech-enabled culture with high-growth equity upside.