Mobile Marketing Specialist at Boyd Gaming in Las Vegas, NV, United States

Responsibilities

• Responsible for the development and implementation of mobile marketing initiatives, including messaging and increase adoption. Collaborate across both Marketing and IT to drive results and enhance the guest experience.
• Develop and execute marketing campaigns to promote mobile app
• Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention
• Conduct A/B testing to improve performance and coordinate content creation
• Optimize app store listings to improve visibility and downloads
• Monitor key performance metrics and prepare summarizations of findings
• Collaborate with development teams to support product launches and updates
• Conduct market research and competitor analysis to identify trends and opportunities
• Stay up to date with mobile marketing trends, best practices and emerging technologies

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.
• Experience with relational databases, particularly reading and writing SQL
• Strong written and verbal communication skills
• Must be detail-oriented/highly organized, and strong analytical skills.
• High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Skills

Required

• Detail-oriented/highly organized
• Strong analytical skills
• High degree of self-motivation
• SQL
• Relational databases
• Mobile marketing
• A/B testing
• App store optimization