Marketing Manager at EDM Network in Columbus, NE, United States

Job description

• The Property Marketing Manager is responsible for developing monthly, quarterly and annual property level strategic plans and oversee various components of the following marketing functions: Promotions, Special Events, Horseracing and Advertising. Works closely with all Departments and Property GM to create exceptional experience for our target customers within our financial guidelines. Attention to detail, efficiency, and a commitment to providing excellent guest experience are key aspects of this role.

Responsibilities

• Works closely with all Departments and Property GM in the development, execution and analysis of effective marketing programs targeted to existing and new customers, including all customers of the Harrah’s and Caesars brands
• Responsible for increasing revenue on a year-over-year basis while maintaining the appropriate cost structures
• Establishes, maintains and controls department budgets for Promotions & Events and Advertising.
• Manages all marketing programs and activities to ensure accuracy and integrity of all direct mail offers, offer redemptions, customer lists and customer records
• Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met
• Consistently monitors the results of marketing programs and participates in analytical discussions to make sound decisions based upon those results
• Works with corporate marketing and/or surrounding advertising or media regarding local marketing strategies
• Interfaces with agencies, divisional and corporate marketing regarding local marketing strategies
• Serves as a leader for employees while fostering teamwork, employee morale, motivation and open communication, while maintaining or increasing EOS/SFS metrics
• Achieves desired results in all areas of responsibility through staff development and training programs, established methods, procedures and guidelines to maintain desired standards, and high-quality service. Then, monitors results through inspection, evaluation and analysis. Make changes if necessary to achieve end result
• Management accountability for all team members for day-to-day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation
• Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met internally
• Manages and ensures appropriate level of internal and external departmental communication of all marketing activity
• Allocates resources to areas that create value and service to our guests and to Harrah’s.
• Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies
• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior
• Presents oneself as a credit to the Company and encourages others to do the same.
• Managing monthly quarterly and yearly financials
• Performs all other related and compatible duties as assigned

Requirements

• Must be 19 years of age or older
• Proficient in English verbal and written
• Proficient with iOS devices
• Flexible to work various shifts, Evenings, weekends, and holidays
• Experience in the gaming industry preferred, with at least three years managerial or supervisory experience in Marketing
• College degree in Marketing or Advertisement field is preferred.
• Must possess excellent communication skills, particularly those skills needed to resolve complaints from dissatisfied and upset guests and to effectively lead, motivate and develop a diverse workforce.
• Must be able to manage multiple objectives and tasks simultaneously and continually assess and re-set priorities.
• Must be able to get along with co-workers and work well as an inspirational team leader.
• Must present a well-groomed, professional appearance.
• Must be able to work any day of the week and any shift to include holidays.
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Ability to communicate across all levels of the organization and within the sales process.
• Good oral and written communication skills including tact when dealing with difficult customers, must be fluent and literate in English.
• Ability to think independently in making decisions to maximize customer service experience and program profitability.
• Ability to effectively manage time and perform multiple tasks simultaneously.
• Must be a self-starter and motivator and capable of working at times without constant direction.
• Must have a systematic and process-oriented mindset to ensure seamless end-to-end customer experiences.
• Excellent interpersonal skills and organizational ability.
• Must be proficient in Excel, Word, Power Point, Access and Microsoft Outlook.
• Ability to respond calmly and make rational decisions in stressful situations with co-workers, guests and vendors.
• Ability to stand and walk, and mobility to move easily around entire property for entire shift. Must be physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 50 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

Skills

Required

• Proficient in English verbal and written
• Proficient with iOS devices
• Excellent communication skills
• Well-groomed, professional appearance
• Fluent and literate in English
• Self-starter and motivator
• Systematic and process-oriented mindset

Preferred

• Experience in the gaming industry