Marketing Director at Delaware Valley Floral Group in Corporate Headquarters (Sewell, NJ) - Sewell, NJ 08080

Job description

• Salary Range
• $145,000.00 - $175,000.00 Salary
• Position Type
• Full Time
• Job Shift
• Day
• Travel Percentage
• Negligible
• Category
• Marketing
• The Marketing Director is responsible for developing and executing the B2B marketing strategy that strengthens brand awareness, generates qualified leads, and increases engagement among retail florists, event designers, supermarkets, and other business customers. Reporting to the CRO, this position aligns marketing priorities, investments, and performance with business and revenue goals while personally executing high-priority campaigns, content, and messaging. This is a player-coach role that combines strategic leadership with hands-on execution.
• The ideal candidate brings strong experience in digital marketing, content strategy, and performance analytics, with a track record of translating business objectives into measurable marketing results.

Responsibilities

• Develop and own the annual marketing strategy, roadmap, and priorities, aligning initiatives with company and revenue goals.
• Develop and execute integrated marketing programs across digital and print channels, including content marketing, SEO, social media marketing, performance marketing and e-commerce.
• Drive multichannel campaigns that increase brand awareness, lead generation, customer engagement, and measurable business results.
• Use market research, customer insights, competitive analysis, and performance data to identify opportunities and inform marketing strategy.
• Personally develop high-priority B2B content and messaging, including website copy, email campaigns, blogs, product descriptions, and sales-support materials, while establishing the content strategy and guiding the broader marketing calendar.
• Partner closely with product and sales to align marketing programs with revenue objectives, strengthen lead generation and sales support, and develop campaigns and materials for B2B customers.
• Own the marketing budget and resource allocation, using performance data to monitor ROI, forecast spend, and communicate results and recommendations to executive leadership.
• Build and develop the marketing team while remaining actively involved in day-to-day execution. Manage team members and external partners through clear priorities, performance management, hiring, capability development, agency and freelancer oversight, and succession planning.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; MBA is a plus.
• 8–10+ years of progressive marketing experience, including 4+ years of experience leading marketing teams.
• Proven success developing and executing data-driven marketing strategies that deliver measurable business impact.
• Experience managing marketing budgets, allocating resources, measuring ROI, and communicating results to executive leadership.
• Strong expertise in content marketing, B2B marketing, e-commerce, digital marketing, and print advertising.
• Excellent copywriting skills with the ability to develop compelling messaging for different audiences and marketing channels.
• Experience with modern marketing technology, including CRM, analytics, marketing automation, CMS, and e-commerce platforms.
• Experience using tools such as Salesforce, Smartsheet, Tableau, Power BI, Google Analytics, and Microsoft Office to manage projects, monitor KPIs, and communicate results.
• Strong strategic planning, project management, analytical, problem-solving, and cross-functional collaboration skills.
• Excellent verbal and written communication skills, with the ability to communicate effectively with employees, partners, customers, and executive leadership.
• Ability to lead multiple priorities and projects while maintaining focus on business outcomes.
• Ability to build team capabilities, develop talent, and establish succession plans within the marketing function.

Skills

Required

• Strategic planning
• Project management
• Analytical skills
• Problem-solving
• Cross-functional collaboration
• Verbal and written communication
• Leadership
• Team building
• Budget management
• ROI measurement
• Copywriting
• Content strategy

Benefits

• The expected salary range for this position is listed above. Actual compensation will depend on skills, experience and other qualifications.
• We also offer
• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Short and long term disability benefits, life insurance and other supplemental benefit offerings
• Flexible Spending Accounts
• Paid time off, sick time and paid holidays
• Bonus plan