Marketing Content Specialist at Woodgrain in Lawrenceville, GA, USA, 30043<br/>

Job description

• The Marketing Content Specialist is responsible for creating and executing high-quality content that drives brand awareness, engagement, and business growth across Woodgrain’s digital channels. This role combines professional-level photo and video production with digital content marketing execution across social media, blogs, and email campaigns. The ideal candidate is a self-starter who is highly organized, detail-oriented, and experienced in social media management.

Responsibilities

• Manage and grow the company’s social media presence across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and TikTok through strategic content creation and publishing
• Create engaging multimedia content including video, photography, graphics, and written copy that supports brand awareness and marketing initiatives
• Lead video and photo production from concept through final delivery, including planning, filming, editing, and post-production
• Develop creative assets for digital and print campaigns while maintaining brand consistency across all channels and materials
• Build and maintain a content calendar to support social media, website, blog, and email marketing efforts
• Collaborate with internal teams and external partners, including influencers, to develop compelling content and campaign strategies
• Engage with audiences across platforms by responding to inquiries and fostering positive customer interactions
• Monitor content and campaign performance, analyze engagement metrics, and provide recommendations to improve reach and effectiveness
• Maintain and organize digital media assets to support ongoing marketing and communication initiatives

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communication, or related field is preferred
• At least 3 years of social media management or content creation experience
• Previous experience with videography, photography, or digital marketing is highly desirable
• Must be proficient in Adobe Creative Suite, including Photoshop, Lightroom, and Premiere Pro
• Ability to listen to others to determine needs, collaborate, and then develop solutions
• Strong attention to detail and a creative mindset with a passion for storytelling and brand development
• Commitment to quality and achieving results that are oriented to detail and task completion
• Strong customer service abilities and abilities to interact with professionalism, composure, and empathy
• Excellent communication abilities and interpersonal skills to be leveraged across virtual platforms and in-person
• Comfortable working in a fast-paced environment with little to no issue dealing with multiple tasks and projects at one time
• Ability to work efficiently with team members from different geographical locations and expertise backgrounds
• Ability to effectively communicate in English, both verbally and in writing. Additional languages preferred.

Skills

Required

• Content creation tools
• Video and photo production
• Digital marketing

Benefits

• Health, Dental, and Vision Insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k) with 3% Employer Match
• Group Term Life Insurance and AD&D
• Employer Paid Long-Term & Short-Term Disability
• Voluntary Supplemental Hospital and Accident Plans
• Employee Assistance Program
• 8 Company Paid Holidays & 1 Floating Holiday
• Progressive Paid Time Off (PTO) Accruals
• Quarterly Incentive Bonus