Business Development Manager - MICE at Minor International in Newcastle, NSW, Australia

Job description

• Join Avani Cypress Lakes Resort during an exciting period of transformation as we rebrand one of the Hunter Valley's most iconic resort destinations. We're seeking an experienced Business Development Manager - MICE to drive corporate and events business growth and help position the resort as the destination of choice for conferences, incentives and group experiences.
• As the Business Development Manager - MICE, you will be responsible for identifying new business opportunities, developing strategic client relationships, and driving revenue growth across corporate, meetings, incentives, conferences, and events (MICE) segments. With a focus on both new business development and account management, you will position Avani Cypress Lakes Resort as a leading destination for conferences, retreats, group stays, and corporate experiences.

Responsibilities

• Develop and execute sales strategies to increase corporate and MICE revenue for Avani Cypress Lakes Resort.
• Identify and secure new business opportunities through proactive prospecting, networking, industry events, and targeted sales activity.
• Build and maintain strong relationships with corporate clients, event planners, and key industry partners.
• Manage and grow existing accounts to maximise repeat business and long-term partnerships.
• Conduct client meetings, site inspections, and familiarisation visits to showcase the resort’s accommodation, conference facilities, golf, and leisure offerings.
• Prepare proposals, negotiate contracts, and secure group bookings and events.
• Collaborate with operational teams including Events, Front Office, Reservations, and Revenue to deliver exceptional guest experiences.
• Maintain strong market knowledge, monitor competitor activity, and identify opportunities to increase revenue.
• Maintain accurate CRM records, sales reporting, forecasts, and pipeline activity.

Requirements

• You are a motivated and commercially focused sales professional who thrives on building relationships and achieving results. You will have:
• Proven experience in hospitality sales, with a strong background in corporate and MICE markets.
• A successful track record of generating new business and growing client portfolios.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of the hotel, conference, and events industry.
• The ability to develop and implement effective sales strategies.
• Exceptional organisation, time management, and attention to detail.
• Experience managing sales pipelines and CRM systems.
• A proactive approach with the ability to work independently and collaboratively as part of a wider resort team.
• A passion for delivering outstanding service and creating memorable client experiences.

Skills

Required

• Communication
• Negotiation
• Relationship management
• Organisation
• Time management
• Attention to detail
• Proactive
• Independent and collaborative work
• Passion for service
• CRM systems
• Sales pipelines

Benefits

• At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:
• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support