Senior Content Marketing & Communications Manager at Childhelp® in AZ Headquarters - Scottsdale, AZ 85253

Job description

• Position Type
• Full Time
• Join Our Team as a Content Marketing & Communications Manager!
• Childhelp is seeking a highly skilled writer and content strategist to serve as Senior Content Marketing & Communications Manager. This role will lead the development of compelling, mission-driven content across Childhelp’s website, email communications, blog, executive thought leadership, and other channels.
• The ideal candidate is an exceptional and versatile writer who can translate complex, sensitive topics into clear, engaging, and actionable content. This person will combine strong editorial judgment with hands-on SEO expertise, ensuring Childhelp’s content not only tells powerful stories but is also discoverable, measurable, and aligned with the organization’s awareness, engagement, and donor-growth goals.
• Reporting to the Vice President of Marketing, the Senior Content Marketing & Communications Manager will collaborate with leaders, program teams, fundraising staff, external partners, and Childhelp’s public relations agency to elevate the organization’s voice and expand the reach of its mission.

Responsibilities

• What You'll Do:
• Develop and manage an integrated editorial calendar spanning email newsletter, blog, website, executive thought leadership, public relations, fundraising campaigns, and other organizational priorities.
• Identify compelling stories, trends, program developments, and subject-matter expertise that can be transformed into timely external content.
• Gather information from program leaders, philanthropy team, executives, and other stakeholders across the organization.
• Translate complex programmatic information and sensitive subject matter into clear, accessible, and audience-appropriate content.
• Maintain a consistent organizational voice while adapting messaging for donors, partners, parents, educators, policymakers, media, and the general public.
• Repurpose key stories and thought leadership across email, website, social media, earned media, fundraising campaigns, and other channels.
• Help establish efficient editorial workflows, review processes, and content standards across the organization.
• Ghostwrite thought-leadership content for Childhelp’s COO and other senior leaders, including Forbes contributions, op-eds, articles, commentary, speeches, talking points, letters, and executive communications.
• Capture and maintain each executive’s authentic voice while positioning Childhelp leaders as credible national experts to convey Childhelp's leadership.
• Collaborate with executives, internal subject-matter experts, and the public relations agency to identify timely topics and develop strong points of view.
• Conduct interviews and research to turn executive ideas and organizational expertise into compelling, publication-ready content.
• Draft and refine op-eds and contributed articles for submission to national, regional, industry, and nonprofit publications.
• Support executive preparation for media interviews, speaking engagements, panels, and other visibility opportunities.
• Develop and execute an SEO-informed content strategy that increases Childhelp’s organic visibility and connects people with trusted child abuse prevention, intervention, treatment, and support resources.
• Conduct keyword research and identify content opportunities based on search behavior, audience needs, organizational priorities, and relevant cultural conversations.
• Write, edit, publish, and regularly refresh search-optimized blog content.
• Apply SEO best practices related to page titles, meta descriptions, headings, internal linking, calls to action, readability, and content structure.
• Work with internal team members and external website partners to identify and resolve content-related SEO opportunities.
• Monitor organic traffic, keyword performance, engagement, and conversions, using insights to improve future content.
• Balance search performance with Childhelp’s trauma informed brand voice, authority, and responsibility to the people seeking help.
• Own routine copy updates across Childhelp’s website, ensuring content remains accurate, current, accessible, and aligned with organizational priorities.
• Write and/or optimize landing pages, program pages, campaign pages, resource content, and calls to action.
• Coordinate more technical updates with the organization’s web development partner.
• Help improve website structure, content hierarchy, internal linking, user journeys, and conversion pathways.
• Collaborate with marketing, fundraising, program, and leadership teams to ensure website content supports awareness, engagement, resource access, and donor acquisition.
• Conduct regular content audits and recommend updates, consolidation, optimization, or removal of outdated material.
• Lead the planning, content gathering, writing, editing, production, and distribution of Childhelp’s regular newsletter.
• Build strong relationships with internal stakeholders to consistently source meaningful organizational updates, program stories, impact information, and upcoming opportunities.
• Write compelling subject lines, preview text, headlines, calls to action, and supporting copy.
• Coordinate newsletter approvals, assets, links, testing, and deployment through Childhelp’s email marketing platform.
• Review performance metrics such as open rates, click-through rates, engagement, and donation conversions, and apply findings to future communications.
• Support additional organizational and campaign email content as needed.
• Support the Vice President of Marketing in the management of Childhelp’s external public relations agency.
• Provide the agency with background information, executive drafts, organizational updates, program details, messaging, and other content needed to advance media opportunities.
• Collaborate on press materials, media pitches, contributed content, executive positioning, and timely responses to relevant news.
• Help ensure alignment among public relations, website, email, social media, fundraising, and campaign messaging.
• Track content opportunities and deliverables associated with earned-media initiatives.

Requirements

• Qualifications
• Bachelor’s degree in marketing, communications, journalism, English, public relations, or a related field, or an equivalent combination of education and relevant experience.
• Five or more years of professional experience in content marketing, communications, journalism, editorial strategy, or a related field.
• Exceptional writing, editing, proofreading, research, and interviewing skills.
• Demonstrated experience ghostwriting for executives, organizational leaders, or subject-matter experts.
• A strong portfolio showing the ability to write across formats, including executive thought leadership, op-eds, blogs, email communications, and website copy.
• Hands-on experience developing and optimizing content for SEO, including keyword research, on-page optimization, internal linking, and content performance analysis.
• Experience producing newsletters and working within Mailchimp or a comparable email marketing platform.
• Strong understanding of editorial planning and integrated content development across multiple channels.
• Working knowledge of public relations and experience collaborating with an external agency or media-relations team.
• Ability to gather information from busy leaders and internal stakeholders, manage competing deadlines, and move projects forward independently.
• Strong project-management, organizational, and cross-functional collaboration skills.
• Sound editorial judgment and the ability to approach sensitive subject matter with empathy, accuracy, care, and discretion.
• Comfort using website, SEO, and email analytics to assess performance and guide decisions.

Skills

Required

• Keyword research
• On-page optimization
• Content performance analysis
• Website, SEO, and email analytics