Social Media Specialist at ECPI University in Virginia Beach, VA

Job description

• Compensation: The anticipated pay range for this position is $50,000 - $55,000 annually. The final rate of pay will be determined based on relevant skills, qualifications, education, experience, and other job-related factors consistent with applicable law.
• Location: Virginia Beach, VA (In-Person)
• ECPI University is seeking a strategic, social-first storyteller to lead social media across ECPI University. This role is ideal for a strong strategist, writer, content planner, and collaborator who can translate institutional priorities into content that feels authentic, engaging, and relevant.

Responsibilities

• You’ll oversee the daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels. This includes developing platform-specific content, managing the editorial calendar, coordinating shoots across campuses, and working with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.
• You’ll stay current on platform trends, use performance data to inform content decisions, and collaborate with the broader marketing team on projects that support ECPI’s brand, mission, and enrollment goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• Strong writing skills and the ability to adapt voice across platforms and audiences
• Strong content creation skills, including photography, short-form video, basic editing, and social copywriting
• Comfort being on camera and helping others feel comfortable participating in social content
• Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations
• Experience building influencer, ambassador, student, alumni, or community partnerships
• Comfort with analytics tools and social media management platforms
• Experience with community management, including monitoring and responding to comments and reviews
• Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to escalate sensitive issues
• A creative, detail-oriented, team-oriented mindset with strong organizational instincts and a willingness to support work beyond social media

Skills

Required

• Strategic thinking
• Collaboration
• Creativity
• Detail-oriented
• Team-oriented
• Organizational instincts
• Social media management platforms
• Analytics tools
• Photography
• Short-form video
• Basic editing
• Social copywriting

Benefits

• A collaborative, innovative environment where your creativity drives real impact, competitive compensation and benefits, and room to grow within a mission-driven organization.
• ECPI University offers a comprehensive benefits program built to support your health, wellbeing, and work/life balance. Learn more here.