Seasonal Resort Marketing Specialist at Vail Resorts in Lewisberry, PA, US

Job description

• Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.
• The Seasonal Resort Marketing Specialist for Roundtop Mountain is a critical team member for bringing to life the resort brand strategy in the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, go-to-market support, and website ownership. The Seasonal Resort Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.
• This candidate will have an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors, and various town/local/community groups and organizations.
• This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.
• This position is based in-resort. Remote work will not be possible for this position. Weekend and Holiday work will be required.

Responsibilities

• Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes collaborating with the centralized resort marketing and mountain operation teams. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. This person will act as a project manager and collaborate with various stakeholders to prioritize workflows. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.
• Help execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in-resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the-ground marketing representative to align and support partner and resort brand goals.
• Assist on-mountain/in-resort content capture and the promotion of the resort. In this role, this person will assist all in-resort content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes. They will help facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
• Additional responsibilities to support the resort and enterprise goals may be added on an as needed basis.

Requirements

• Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
• 2+ years of marketing, event, sales or other related experience
• Microsoft Office, Social Media channel familiarity
• Excellent English language and writing skills.
• High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
• Must be able to work holidays, weekends and evenings as needed.
• Must have reliable transportation to and from both mountains.
• Field Marketing or Event Experience
• Strong skier or snowboarder
• Comfortable on all terrain

Skills

Required

• Microsoft Office
• Social Media channel familiarity
• High degree of organization
• Attention to details
• Level of professional conduct
• Self-starter
• Ambitious
• Multi-tasker

Preferred

• Field Marketing or Event Experience
• Strong skier or snowboarder
• Comfortable on all terrain

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
• The expected Total Compensation for this role is $22.87/hr - $28.59/hr. Individual compensation decisions are based on a variety of factors.