Brand Insights Analyst at NielsenIQ in Ohio, OH, United States

Job description

• As an Analyst, you'll act as an industry insights category expert with the main goal to delight clients; supporting them for informed business decisions through delivery of analysis and insights on their categories using the NIQ data with the NIQ tools, following the NIQ standards and Service Model.

Responsibilities

• Develop efficient use of propriety NIQ tools and metrics, to use these to help solve clients' business questions.
• Develop a good understanding of clients' businesses and needs in order to create relevant insights through analyses of retail measurement data, and other NIQ data sets and be able to present, with guidance and support of seniors.
• During the briefing process, field business questions and be able to ask clarifying questions & discuss analyses/metrics best suited to answer requests.
• Simplify/visualize data and translate numbers into a compelling story for clients.
• Able to prepare (and present- in some cases) simple ad-hoc analysis.
• Lead generation: Constantly learn what solutions NIQ has for the clients and work closely with the senior analyst and/or manager to identify revenue leads.
• Bring awareness to roadblocks when they arise.
• Develop in preparing category performance overview analysis and business issue analysis as per Bronze and Silver Academy learnings (manager assessment to be 3.5 and above).
• Client briefing: In-market: Ensure client briefing is received as per the briefing form with all areas filled. Ask questions to client to probe and understand the real issue.
• Start contributing to Thought Leadership Projects.
• Explain CPS facts and fundamentals to clients accurately and confidently,
• Use Discover to generate and present CPS Insights,
• Decrypt consumer and shopper KPIs into everyday, customer centric language

Requirements

• 0-2 years of industry experience.
• University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
• Curious person who likes building stories based on data to answer business questions.
• Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
• Digital savvy.
• Fast learner of concepts/tools/analyses.

Skills

Required

• Digital savvy.
• Fast learner of concepts/tools/analyses.

Benefits

• Comprehensive healthcare plan (medical, Rx, dental and vision).
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• This role has a market-competitive salary with an anticipated base compensation of the following range: $58,100- $60,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.