EverPro - Web Developer at EverCommerce in Remote- US

Job description

• The Web Developer II is an experienced individual contributor responsible for developing, maintaining, and optimizing the marketing websites across EverCommerce's portfolio of SaaS products. Operating with a high degree of autonomy, this role owns end-to-end execution of web projects — from CMS configuration and front-end implementation to performance optimization and QA — while serving as a collaborative partner to the broader Marketing, SEO/AEO/GEO, and Design functions.
• This role sits within the Marketing organization under the Manager, Web Development. Web Developer II is expected to drive measurable impact on site health, page speed, and conversion infrastructure across a multi-product, multi-domain environment.

Responsibilities

• Build, update, and maintain marketing landing pages and site sections across multiple product domains using CMS platforms (e.g., WordPress, Webflow, or equivalent).
• Write clean, semantic HTML5, CSS3, and JavaScript to implement designs with pixel-level accuracy and cross-browser compatibility.
• Configure and extend CMS themes, templates, custom page builders, and reusable component libraries.
• Implement and maintain responsive design patterns optimized for mobile, tablet, and desktop breakpoints.
• Site Performance & Technical Optimization
• Own Core Web Vitals performance metrics (LCP, INP, CLS) across all product marketing sites, proactively identifying and resolving issues.
• Implement image optimization, lazy loading, script deferral, CDN configuration, and caching strategies to drive measurable page speed improvements.
• Execute technical SEO and AEO/GEO site-readiness requirements including schema markup (JSON-LD), meta tags, canonical tags, hreflang, and XML sitemaps.
• Ensure AI bot crawl accessibility (Googlebot, GPTBot, ClaudeBot, PerplexityBot) by verifying robots.txt configurations, crawl permissions, and LLM-consumability of site content.
• Monitor site health via platforms such as Google Search Console, Screaming Frog, or similar tools and surface issues to the organic growth team.
• Conversion Rate Optimization (CRO) Support
• Implement A/B and multivariate tests using experimentation platforms (e.g., Google Optimize, VWO, or equivalent), following a structured test-and-learn framework.
• Support AI-referred CRO initiatives by building and testing landing page variants optimized for intent signals from AI-referred traffic sources.
• Configure and maintain tracking infrastructure including GTM tag deployment, GA4 event schemas, and conversion pixel integration across paid and organic channels.
• Partner with Paid Media and Organic Growth teams to build and QA campaign-specific landing pages, ensuring correct UTM parameter capture and downstream attribution.
• Web Infrastructure & Governance
• Maintain web development documentation including site maps, URL redirect logs, A/B test registers, and deployment runbooks.
• Manage staging, UAT, and production deployment workflows using version control (Git) and maintain organized branching conventions.
• Support the implementation of a human-in-the-loop web deployment approval process, coordinating review steps with the Marketing Leadership Team as scoped.
• Ensure WCAG 2.1 AA accessibility compliance across all new and updated pages.
• Monitor and maintain SSL certificates, domain configurations, and third-party script governance.
• Cross-Functional Collaboration
• Collaborate with agency partners and internal stakeholders to standardize web deployment workflows and documentation.
• Act as a key implementation partner for SEO, AEO/GEO, and CRO initiatives originating from the Organic Growth and Paid Media teams, in coordination with the Manager, Web Development.
• Partner with product marketing and brand teams to ensure new campaign launches are fully integrated with the site infrastructure on time and on spec.
• Provide technical scoping estimates for incoming web requests, contributing input to roadmap discussions led by the Manager, Web Development.

Requirements

• Required
• 2–5 years of professional web development experience, with a portfolio demonstrating marketing site or SaaS product site work.
• Proficiency in HTML5, CSS3, and JavaScript (vanilla JS; React & Next.js familiarity a plus).
• Object-oriented PHP (Laravel a plus).
• Hands-on CMS experience with at least one major platform (WordPress, Webflow, HubSpot CMS, or equivalent) including custom theme/template development.
• Working knowledge of responsive design principles and cross-browser testing methodologies.
• Familiarity with Core Web Vitals measurement, on-page performance optimization techniques, and the unique challenges of optimizing marketing sites where third-party scripts, CMS templates, and campaign launches constantly push against page speed.
• Experience with Google Tag Manager, GA4, and conversion tracking implementation.
• Version control proficiency using Git (branching, pull requests, merge workflows).
• Strong communication skills with the ability to translate technical concepts for non-technical marketing stakeholders.
• Experience in a multi-product or multi-brand SaaS marketing environment.
• Familiarity with technical SEO implementation including schema markup, structured data, and AEO/GEO content formatting.
• Exposure to A/B testing and conversion rate optimization frameworks.
• Understanding of marketing funnels, attribution models, and how web, analytics, CRM, and ad platforms connect end-to-end.
• Knowledge of WCAG accessibility standards.
• Experience working alongside an external agency or offshore development partner.
• Familiarity with AWS, Cloudflare, or comparable cloud/CDN infrastructure.
• Hands-on experience using AI coding assistants (e.g., GitHub, Claude Code) to accelerate development velocity, generate boilerplate, and debug complex front-end issues.
• Familiarity with AI-native web tooling — including LLM-powered CMS and generative UI prototyping tools. A demonstrated curiosity about integrating these capabilities into a marketing web workflow.
• Working knowledge of what makes web content LLM-consumable: structured data, schema concise and authoritative prose patterns, and technical configurations that enable AI crawlers to surface site content in AI-generated search responses.

Skills

Required

• HTML5
• CSS3
• JavaScript (vanilla JS)
• Object-oriented PHP
• Responsive design principles
• Cross-browser testing
• Core Web Vitals measurement
• On-page performance optimization
• Google Tag Manager
• GA4
• Conversion tracking implementation

Preferred

• React & Next.js familiarity
• Laravel
• Marketing funnels, attribution models
• WCAG accessibility standards
• LLM-consumable web content knowledge

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Compensation: The target base compensation for this position is $75,000 - $80,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.