Area Sales Manager - Lucknow at Bacardi in Lucknow, Uttar Pradesh

Responsibilities

• Deliver results and excellence in execution
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution
• Achieving Volume Budget of the region
• Achieve the Implementation of Marketing Activities like Promotions & Visibility
• Activations and execution to be done in line with the marketing team
• Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers
• Stay update-to-date with current and competitors’ trends to identify improvements or recommend new solutions
• Collect and analyze information and prepare data and sales reports
• Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
• Act as the leading customer contact, building effective long-term relationships with customers / distributors/ retailers
• Communicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues

Requirements

• Skilled communicator with good presentation skills
• Strong commercial acumen and knowledge of the region
• Effective use of networking and interpersonal skills
• Strong negotiation skills and first-hand field sales experience
• You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You demonstrate resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results
• At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
• Experience in the Spirits and/or Beverage Industry is a distinct advantage
• Proficiency in English & local language skills

Skills

Required

• Strong negotiation skills
• First-hand field sales experience
• Strong commercial acumen
• Knowledge of the region

Benefits

• At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits
• The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
• Some benefits may be subject to an employee contribution.
• Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.