Channel Cross Route-to-Market Program Manager at Apple in Cupertino

Job description

• Posted:
• Sep 16, 2026
• 40
• 200672391
• As our Cross Route-to-Market Program Manager you'll create and implement in-store initiatives/experiences. In addition to in-store experiences the cross route-to market program manager will design, develop and deploy a competitive analysis framework and process to deeply understand and how all Apple Omni-Channel sales programs stand out vs our main competitors worldwide and provide recommendations of actionable and scalable initiatives to preserve our leadership position in this space. The Program Manager is a strategic problem solver and organized teammate. They will drive, project manage and deliver against key initiatives in our channel programs globally, focusing on omni-channel customer experiences. They will activate on device apps and content, merchandising and staff and connect them with channel partner digital touch points with consumers.
• The Cross Route-to-Market Program Manager is a strategic thinker and organized team player. They will drive, project manage, and deliver in-store experiences and performance programs across five core pillars: redefining communications touchpoints for greater visibility; improving partner consolidation, coverage, and account management systems; piloting, measuring, and scaling new experiences that drive incremental revenue; building toolkits and playbooks that activate sell-through; and conducting competitive analysis to inform market positioning.

Responsibilities

• Design scalable platform for showcasing customer experiences (assisted and unassisted) across multiple touch points (online to offline) and across all route-to-markets.
• Create and develop in-store pilots in our labs and partner stores as well as host unperson workshops with different cross functional teams to test new in-store experiences as well as new communication touch points and content management platforms.
• Design comprehensive Competitive analysis framework and review process to deeply understand how Apple Omni-Channel Programs compare vs our main competitors WW.
• Create comprehensive program plans and establish a plan of record and manage the whole lifecycle of the project across design, development, delivery and deployment.
• Conduct & collect internal and external market research to support strategies.
• Gather internal and external best practices.
• Draft program communications.
• Connect with all parties involved in a project which might include cross-functional global teams and teams in regions around the world, to keep projects on track.
• Provide regular updates to business owners and company executives.
• Collect, analyze and interpret quantitative and qualitative data.
• Create reports and presentations to show both strategies, program status’ and results.
• Complete ad hoc business projects, which may include analytics
• Redefine communications touch points to improve visibility across the partner network
• Build and roll out toolkits and playbooks (e.g., Hear Better, Watch Rethink) that activate sell-through at the partner level
• Establish KPIs, analyze performance data, and optimize programs for maximum impact

Requirements

• Bachelor's degree or equivalent practical experience, with a minimum of 10 years of relevant work experience
• Minimum 5 years of Commercial Experience managing channels in multiple route-to-markets.
• A deep understanding of how the customer journey connects physical and digital interactions.
• Experience working with global stakeholders and managing global initiatives
• Detail oriented and demonstrated ability to complete work comprehensively and accurately
• Proficient in Excel and Keynote and AI tools
• Experience managing channels in retail, telco, or a related route-to-market industry
• Ability to simplify the complex and achieve clarity when ambiguity exists
• Self-starter with a consistent track record of delivering high-impact results

Skills

Required

• Proficient in Excel
• Proficient in Keynote
• Proficient in AI tools

Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.
• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.