Head of Marketing APJ (Singapore based) at Okta in Sydney, Australia

Job description

• Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
• This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
• Okta is looking for a results-oriented and strategic Head of Marketing who loves driving revenue and digging into new Go-To-Market challenges. You will lead the team of marketing professionals and lead the creation of the plan of programs / regionalized campaigns targeting all segments in the key geographies to fuel our APJ expansion.
• You are a seasoned growth marketer who thrives in a dynamic environment and moves quickly to build structure and process. You will be comfortable collaborating across the entire APJ leadership team, leading the development of a comprehensive marketing plan, and managing a team of 10+ spanning regional marketing, partner marketing, and customer growth. You will also serve as the primary liaison with global teams, who are based across our corporate offices and remote locations worldwide.
• If you are successful in this role, Okta will provide you with sponsorship as well as provide a relocation package.

Responsibilities

• Drive APJ Marketing Strategy and Pipeline Generation: Define and own the comprehensive APJ demand marketing strategy, covering all segments from SMB to the region’s largest accounts, and maximizing total pipeline by integrating deep Business/Sales Development knowledge.
• Maximize Customer Growth: Define and execute the post-sales marketing strategy, focusing on increasing customer retention and adoption, and accelerating expansion through targeted upsell, cross-sell, advocacy and loyalty programs, including user group initiatives.
• Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows, while actively driving community building and executive engagement across the APJ region.
• Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APJ marketing functions, regional managers, and field sales. Drive collaboration with Global Demand Center, Product Marketing, and Partner teams (CSPs, SIs, Resellers) to ensure programs reflect local requirements and amplify campaigns.
• Ensure Market and Message Alignment: Partner with sales and product marketing to shape the message, converting insights into campaign assets that speak directly to the APJ audience. Manage strategic target account marketing (ABM) approaches, leveraging account plans and analytics for success.
• Execute, Optimize, and Report: Discover and develop integrated marketing approaches that deliver disruptive growth. Consistently analyze campaign results, optimise programs for increased account engagement / lead quality and marketing spend effectiveness, and own reporting of results and market insights back to the organization.
• Team & Budget Management: Build, mentor, and scale a high-performing regional marketing team while overseeing budget allocation across various sub-regions and channels.
• Champion AI Transformation: Champion and operationalize the "Human + AI" mindset, focusing on system-level process design and workflow automation to drive upskilling and efficiency across the APJ Marketing team.

Requirements

• Demonstrated experience and success in B2B APJ marketing with knowledge of the broader GTM team
• Strong leadership qualities, and demonstrated success of leading a high performing team
• Deep understanding of demand, inbound and account based/target account marketing strategies
• Track record of campaign ownership and consistent success with a high return on investment
• Experience in leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.
• Identity Experience a plus
• Adept at collaborating with sales, product marketing and cross functional marketing teams
• Highly self-motivated and organised
• Excellent writing and presentation skills
• Quantitative skills to make data-driven decisions and reporting
• Degree qualified or equal experience

Skills

Required

• B2B APJ marketing
• Go-To-Market (GTM) knowledge
• Leadership
• Demand generation
• Inbound marketing
• Account-based marketing (ABM)
• Campaign management
• Generative AI tools for marketing
• Self-motivation
• Organizational skills

Preferred

• Identity experience

Benefits

• Supporting Your Well-Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community
• We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.