Digital & Connected TV Sales Executive at Morgan Murphy Media in La Crosse, WI

Job description

• Are you ready to be at the forefront of the digital advertising revolution? At News 8 Now and Phase 3 Digital, we’re transforming how local businesses connect with their audiences through cutting-edge digital and Connected TV (CTV) solutions. If you’re passionate about leveraging the latest streaming technologies and digital platforms to deliver unparalleled marketing success, this is the career opportunity you’ve been waiting for!
• As our Digital & Connected TV Sales Executive, you won’t just sell ads — you’ll craft innovative, data-driven campaigns that blend modern streaming platforms like OTT, CTV, and programmatic display with the reach of traditional TV to deliver powerhouse advertising results. You’ll be a key driver of growth for local businesses and a vital part of our forward-thinking sales team.

Responsibilities

• Lead the charge in digital advertising by building customized, multi-platform campaigns across CTV, OTT, streaming audio, social, and programmatic channels.
• Discover and connect with new prospects eager to revolutionize their marketing with next-gen digital solutions.
• Partner closely with our creative and analytics teams to optimize campaigns and deliver measurable success.
• Blend traditional TV offerings effectively into digital strategies to maximize client impact.
• Stay ahead of the curve with the latest trends and technologies in digital media.
• Hit and surpass ambitious revenue targets, reaping the rewards of your success with uncapped commissions.

Requirements

• A proven digital advertising sales pro with deep expertise in CTV/OTT and streaming platforms.
• Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics.
• An exceptional communicator and storyteller who builds strong client relationships through consultative selling.
• Thrives in a fast-moving, ever-changing media world.
• Bonus points if you know the La Crosse market or have traditional TV ad experience (not required).

Skills

Required

• Digital advertising sales
• CTV/OTT expertise
• Streaming platform knowledge
• Data analysis
• Strategic thinking
• Targeting and attribution
• Campaign metrics
• Communication
• Storytelling
• Consultative selling
• Client relationship building

Preferred

• La Crosse market knowledge
• Traditional TV advertising experience

Benefits

• Competitive base salary: (based on experience)
• Unlimited earning potential — top sales stars easily exceed $150,000 annually!
• Monthly cell phone and gas allowances
• Comprehensive medical, dental, vision, and life insurance benefits
• Paid time off, holidays, and 401(k) with company match to secure your future
• A supportive, collaborative culture with ongoing training dedicated to your digital sales growth and career advancement