Director, Marketing Performance Analytics at Vail Resorts in Hybrid, Remote, US

Job description

• The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest journey. This leader serves as a strategic partner to Marketing, Go-to-Market, Digital Experience, CRM, Paid Media, Organic, Ecommerce, and Executive Leadership, helping the organization make smarter, faster, and more impactful marketing decisions.
• Marketing Reporting & Measurement
• Marketing Insights & Performance Analytics
• Advanced Analytics & Measurement Science
• Enterprise Experimentation
• This role combines strategic leadership with technical credibility—building a high-performing analytics organization while partnering across the business to identify opportunities, influence investment decisions, and accelerate growth. Success in this role requires equal strength in business strategy, marketing performance, organizational leadership, and analytical thinking.

Responsibilities

• This is not a traditional reporting or business intelligence leadership role. Success will be measured by the organization's ability to improve marketing performance, accelerate learning through experimentation, and influence enterprise growth decisions.
• 1. Lead the Marketing Performance Analytics organization: Build, develop and inspire a high-performing team responsible for enterprise reporting, marketing insights, experimentation, and advanced analytics while fostering a culture of curiosity, accountability, continuous learning, and business impact.
• 2. Serve as the strategic analytics partner to Marketing leadership: Partner closely with leaders across Paid Media, CRM, Comms,Ecommerce, Digital Experience, Mobile App, and broader Go-to-Market teams to shape strategy, identify growth opportunities, prioritize analytical work, and influence key business decisions.
• 3. Elevate marketing insights beyond reporting: Guide the team in transforming data into actionable business recommendations by combining analytical rigor with deep understanding of marketing strategy, customer behavior, and commercial objectives. Lead both recurringperformance reviews and high-impact ad hoc analyses that inform executive decision making.
• 4. Own the enterprise marketing measurement ecosystem: Ensure scalable, trusted, and actionable reporting across all marketing channels by partnering closely with Data Engineering, Marketing Technology, and business stakeholders to continuously improve measurement capabilities, data quality, KPI governance, and reporting infrastructure.
• 5. Lead enterprise experimentation: Own the vision, governance, and execution of Vail Resorts' marketing experimentation capability.Develop a long-term learning agenda that enables systematic testing across marketing channels and digital experiences while establishing best practices in hypothesis development, test design, statistical rigor, and knowledge sharing.
• 6. Advance analytical capabilities: Lead the application of advanced analytical methodologies—including Marketing Mix Modeling, incrementality measurement, attribution, forecasting, and predictive analytics—to improve marketing investment decisions and maximize business performance.
• 7. Shape the future operating model: Continuously evolve the Marketing Performance Analytics organization by improving workflows,delivery models, operating processes, talent strategy, and cross-functional collaboration to increase scalability, consistency, and organizational effectiveness.
• 8. Influence executive decision making: Translate complex analytical findings into clear, compelling business recommendations for senior leaders and executives, enabling confident, data-informed decisions across marketing investment, guest engagement, and growth strategy.
• 9. Build strong cross-functional partnerships: Develop trusted relationships across Marketing, Technology, Data Engineering, Product, Finance, and Commercial teams to ensure analytical priorities remain aligned with enterprise objectives and business needs.
• 10. Champion innovation in marketing analytics: Stay current on emerging trends, technologies, AI-enabled analytics, measurementmethodologies, and industry best practices, continuously identifying opportunities to modernize capabilities and improve marketing performance.

Requirements

• Bachelor's degree in Business, Marketing, Finance or a related degree
• 10+ years of progressive experience in marketing analytics, digital analytics, performance measurement, or related fields, including 5+ years leading high-performing analytics teams
• 5+ years leading high-performing analytics teams
• Deep understanding of digital marketing measurement across Paid Media, CRM, Organic Search, Ecommerce, Mobile Apps,and Digital Experience.
• Strong knowledge of marketing analytics methodologies including attribution, incrementality, experimentation, Marketing Mix Modeling,forecasting, customer behavior analysis, and performance measurement.
• Demonstrated technical fluency with modern cloud-based data ecosystems, including experience working with data warehouses, SQL, and business intelligence platforms such as Tableau or Power BI.
• Ability to partner effectively with Data Engineering and Marketing Technology teams to define scalable data models and analytical solutions.
• Experience leveraging statistical methods to support experimentation, measurement, and business decision making.
• Familiarity with modern marketing technology and digital analytics platforms such as Adobe Analytics, Google Analytics, customer data platforms, marketing automation platforms, advertising platforms, and experimentation tools.
• Strong presentation and data storytelling skills with the ability to communicate technical concepts to executive audiences
• Proven experience partnering directly with senior marketing leaders to influence strategy and business outcomes.
• Strong understanding of omni-channel marketing, customer lifecycle management, and digital commerce.
• Demonstrated success building and scaling analytics capabilities that drive measurable business impact.
• Experience building and leading high-performing analytics organizations through evolving operating models, including partnering with offshore or managed service teams to deliver scalable, high-quality reporting and analytical capabilities while maintaining exceptional stakeholder experience and team engagement.
• Exceptional executive communication, influencing, and stakeholder management skills.
• Ability to balance strategic thinking with operational execution in a fast-paced, highly collaborative environment.
• Passion for developing people, fostering innovation, and building inclusive, high-performing teams

Skills

Required

• SQL
• Tableau
• Power BI
• Adobe Analytics
• Google Analytics
• customer data platforms
• marketing automation platforms
• advertising platforms
• experimentation tools
• data warehouses
• cloud-based data ecosystems
• statistical methods

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
• Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.
• Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
• The expected Total Compensation for this role is $150,000 - $185,000 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.