Senior Product Marketing Manager at AppViewX in Bengaluru

Job description

• We are looking for a Senior Product Marketing Manager who can translate technical product capabilities into clear customer value, compelling positioning, and practical go-to-market content. This role is ideal for someone with strong product marketing experience in a cybersecurity, SaaS, or enterprise technology environment, and a solid understanding of security fundamentals.
• You will work closely with Product Management, Marketing, Sales, Customer Success, and Project Management teams to support product launches, enable sales conversations, build competitive insights, and create customer-facing and sales-facing content that helps move opportunities through the funnel.
• You are customer-focused, collaborative, curious, and comfortable working across technical and business stakeholders. You bring strong communication skills, a practical understanding of how sales teams sell, and a “will get the job done” attitude.

Responsibilities

• Develop clear messaging, positioning, value propositions, and product narratives for AppViewX solutions and key capabilities.
• Create sales enablement content such as pitch decks, solution briefs, battlecards, talk tracks, objection handling guides, sales plays, FAQs, and customer-facing assets.
• Partner with sales teams to understand buyer pain points, deal challenges, competitive pressure, and content needs across different stages of the sales cycle.
• Support product launches by working closely with Product Management, Project Management, Marketing, and cross-functional teams on launch messaging, content, enablement, and internal readiness.
• Work with the marketing team to support campaigns, events, webinars, and integrated programs with persona-relevant messaging and content.
• Build and maintain competitive intelligence, including competitor positioning, battlecards, win/loss insights, market trends, and differentiation points.
• Help define and execute sales plays by identifying target personas, pain points, triggers, messages, proof points, and supporting assets.
• Collaborate with Customer Success and customer-facing teams to capture customer use cases, outcomes, stories, and feedback that can inform content and messaging.
• Develop compelling presentations, web copy, product collateral, campaign content, and enablement materials that communicate the product story clearly.
• Stay current on cybersecurity trends, market dynamics, buyer priorities, and customer needs to continuously improve messaging and go-to-market execution.

Requirements

• 6 to 8 years of experience in product marketing, solutions marketing, sales enablement, field marketing, customer marketing, sales, or customer success, with meaningful exposure to product marketing responsibilities.
• Experience in cybersecurity, SaaS, enterprise software, infrastructure, identity, cloud, PKI, certificate lifecycle management, machine identity, or related technology categories is strongly preferred.
• Strong understanding of security fundamentals and the ability to explain technical concepts in simple, customer-relevant language.
• Ability to understand customer pain points, translate them into messaging, and create content that helps sales teams progress opportunities.
• Strong writing and communication skills with the ability to create crisp, structured, and compelling content for both technical and business audiences.
• Experience creating sales enablement assets such as battlecards, sales plays, pitch decks, solution briefs, competitive positioning, and objection handling content.
• Ability to work cross-functionally with Product Management, Marketing, Sales, Customer Success, and Project Management teams.
• Comfortable working in a fast-moving environment, managing multiple priorities, and balancing strategic thinking with hands-on execution.
• Customer-centric mindset with the ability to engage internal and external stakeholders, synthesize feedback, and turn insights into actionable content.
• Bachelor’s degree in Engineering, Computer Science, Marketing, Business, Communications, or a related field. Technical degree or engineering background is preferred; MBA or marketing degree is a plus.

Skills

Required

• Customer-focused
• Collaborative
• Curious
• Strong communication skills
• Will get the job done attitude
• Security fundamentals
• Cybersecurity
• PKI
• Certificate lifecycle management
• Machine identity
• Cloud
• Enterprise software