Customer Marketing Manager (Contract-to-Hire) at Supplier.io in Remote (United States)

Job description

• Supplier.io is shipping quickly, and our platform capability is growing faster than any one customer can keep pace with. Our installed base is our single largest growth opportunity: enterprises that already trust us with their supplier data, with more value available to them than they are putting to work today. This role exists to connect the two.
• The Customer Marketing Manager will bring new capabilities to existing customers and turn that into usage, expansion conversations, and renewals. You will have a standing seat in the release process, working from the positioning and messaging set by the Director of Product Marketing and translating it into customer-facing programs that land in market. You will partner closely with the internal content, web, and email teams to get those programs built and shipped, without owning those channels yourself.
• This is an execution-heavy role with a commercial edge. Success is measured in adoption and retention, not campaign volume.

Responsibilities

• Product adoption and release enablement
• Represent customer marketing in the release process: join product and product marketing planning early enough to shape how each launch lands with existing customers.
• Translate the positioning and core messaging set by the Director of Product Marketing into customer-facing release communications, adapting tone, depth, and proof points for each segment and persona.
• Own the practical, in-the-weeds messaging layer in partnership with product release notes, announcement copy, in-app prompts, and enablement one-pagers that make a new capability concrete.
• Segment the installed base by product usage, entitlement, and persona, so every release reaches the customers it actually matters to.
• Build the recurring "what's new and why it matters for you" narrative that keeps customers current on the capabilities available to them.
• Upsell, renewal, and retention
• Originate expansion and cross-sell plays: use product usage, entitlement gaps, and account signals to identify where the next conversation is, then bring the idea forward with the segment and the message attached.
• Partner with the demand generation team to turn those plays into campaigns. You bring the customer insight, targeting, and messaging; demand builds and runs the campaign and carries the upsell pipeline number.
• Work with Customer Success and Sales to pressure-test which plays are real before they become campaigns.
• Support renewal motions with value-realization assets: usage recaps, program results, and ROI framing that customers can take to their own stakeholders.
• Surface adoption gaps and low-usage accounts back to Customer Success, Product, and Product Marketing, so they can be addressed before renewal.
• Develop customer-facing collateral that supports adoption and expansion conversations in the field.
• Campaigns and cross-functional execution
• Drive customer email campaigns from strategy through results: define the audience and segmentation, write the copy, brief the email team who builds and deploys, then analyze performance and iterate.
• Hold the installed-base communication calendar, so release communications, lifecycle campaigns, and demand-led expansion sends are sequenced rather than stacked on the same customers.
• Drive the customer newsletter and product update cadence.
• Brief and partner with the internal content, web, design, and email teams on adoption assets. You define the requirement and drive it to done; those teams own the build and their channels.

Requirements

• 5+ years in customer marketing, lifecycle marketing, or a closely related role
• B2B SaaS experience required
• Ability to write clear, customer-facing copy without heavy editing
• Comfortable managing multiple projects and stakeholders simultaneously
• Experience working lean: you build as much as you execute
• Familiarity with AI tools, marketing automation, and email platforms
• Supplier diversity experience is preferred

Skills

Preferred

• Supplier diversity experience