Marketing Specialist – Team Lead at questanalytics in Overland Park, KS

Job description

• We’re looking for an AI-Forward Marketing Specialist – Team Lead to serve as the strategic content and editorial engine of Quest Analytics’ Marketing team.
• This is more than a content creation role. You’ll own our content and editorial strategy, help establish Quest Analytics as an authoritative voice in enterprise network intelligence, and assist a team responsible for bringing our brand to life across content, social media, video, campaigns, and digital channels.
• You’ll also play an important role in shaping how our Marketing team works. In partnership with the VP of Marketing, you’ll help transform our content function into an AI-forward marketing organization, moving beyond one-off AI experimentation and embedding tools such as Claude, Microsoft Copilot, and emerging technologies into how we research, ideate, create, repurpose, target, execute, and measure our work.
• We’re looking for someone who is equally comfortable writing a compelling thought leadership piece, developing an editorial strategy, helping a team, managing agency partners, and experimenting with AI to find better ways to get the work done.
• You may be a great fit if you’re someone who sees a blank page and wants to write, sees an inefficient process and wants to redesign it, and sees a new AI capability and immediately starts thinking about how it could improve the way your team works.
• You’re a strong writer, but you’re also a strategist. You can set the direction while still being willing to roll up your sleeves and get into the work. You know how to lead people and partners without losing sight of deadlines, quality, and business outcomes.
• Most importantly, you’re excited about helping build what an AI-forward B2B Marketing organization can look like, not five years from now, but today.

Responsibilities

• Build the Quest Analytics Story
• Lead our content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape.
• You’ll translate complex topics and internal expertise into compelling stories that resonate with healthcare executives and decision-makers across articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content.
• You’ll also help establish and protect a consistent, differentiated Quest Analytics brand voice across channels.
• Own the Content Engine
• Build and manage an integrated content and editorial calendar that connects business priorities, campaigns, thought leadership, events, social media, and demand generation.
• You’ll identify opportunities to create meaningful new content while finding smarter ways to extend high-performing content across channels, audiences, and formats.
• Develop marketing plans designed to increase brand awareness, audience engagement, and pipeline growth.
• Translate campaign strategies into clear content plans, deliverables, owners, and timelines.
• Identify opportunities to strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences.
• Collaborate with Social Media to expand our presence, grow relevant audiences, and increase engagement.
• Partner with the Events team to connect conferences and events to broader campaigns and content strategies.
• Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI.
• Assist the Team & the Work
• Provide day-to-day team leadership across a content team spanning social media, video production, and marketing project management.
• You’ll create clarity around priorities, help the team balance competing demands, remove roadblocks, and ensure work meets a high creative and editorial standard.
• Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors.
• Coach team members and foster a culture of continuous learning, experimentation, accountability, and professional growth.
• Establish and track annual KPIs and ensure key projects and deliverables stay on track.
• Manage external contractors and vendors, including project scoping, briefing, contracted hours, budgets, deliverables, and performance.
• Communicate priorities, milestones, budget considerations, and risks between Marketing leadership and the broader team.
• Partner with subject matter experts and business leaders to create accurate, differentiated, and on-brand campaigns and content.
• Help Build an AI-Forward Marketing Organization
• AI isn’t an add-on to this role, it’s part of the job.
• You’ll partner with the VP of Marketing to move the team from individual AI experimentation to a scalable operating model where AI is thoughtfully embedded throughout the marketing workflow.
• The goal isn’t simply to use AI to work faster. It’s to identify where AI can help us think differently, improve quality, increase capacity, and create better marketing.
• You’ll explore how Claude, Microsoft Copilot, and other emerging AI technologies can enhance:
• Research and content development
• Thought leadership ideation
• Content repurposing and cross-platform production
• Campaign development and iteration
• ICP and audience targeting
• SEO and AEO strategies
• Performance analysis
• Workflow automation
• Team productivity and capacity
• You’ll continuously evaluate emerging AI capabilities, test new approaches, and turn successful experiments into documented workflows, standards, and repeatable practices the broader team can adopt.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree.
• 7+ years of professional writing and B2B content marketing experience, with demonstrated strength across long-form thought leadership, articles, case studies, email campaigns, web content, and social copy.
• Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats.
• Strong editorial judgment and the ability to translate complex or technical concepts into clear, compelling stories for executive audiences.
• Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot.
• Experience creating, testing, and documenting AI-assisted workflows, not simply using AI for one-off content generation.
• Knowledge of SEO and AEO strategies, including keyword research, content optimization, and performance measurement using Google Analytics, SEMrush, or similar platforms.
• Experience managing contractors, agencies, and other external partners, including scoping, briefing, budget management, and performance feedback.
• Strong project management skills with the ability to keep multiple workstreams moving in a fast-paced, deadline-driven environment.
• Excellent communication, listening, problem-solving, and troubleshooting skills.
• A collaborative leadership style with the ability to provide direction, feedback, and accountability while helping others grow.

Skills

Required

• Claude
• Microsoft Copilot
• Google Analytics
• SEMrush
• SEO/AEO strategies

Benefits

• •Workplace flexibility – you choose between remote, hybrid or in-office
• •Affordable employee medical, dental and vision plans with low employee cost
• •401k Matching
• •Wellness benefits
• •Competitive salary and success sharing bonus
• •Flexible vacation, plus sick time and holidays
• •An entrepreneurial culture that won’t limit you to a job description
• •Being listened to, valued, appreciated -- and having your contributions rewarded
• •Enjoying your work each day with a great group of people