Regional Marketing Manager - Detroit at AZUL Hospitality in Hotel David Whitney - Detroit, MI 48226

Job description

• Regional Marketing Manager — Lead. Grow. Make an Impact.
• Are you a strategic marketer who knows how to turn big ideas into meaningful results? We’re looking for a dynamic Regional Marketing Manager to help drive our marketing strategy, strengthen our brand presence, and create impactful experiences across the region.
• This is an opportunity for a creative, data-driven leader who thrives on collaboration, understands the local market, and is excited to turn insights into action. If you’re ready to take ownership, build strong partnerships, and make a measurable difference, we’d love to hear from you.
• The Regional Marketing Manager (RMM) role plans, directs, and executes all marketing initiatives for the hotel(s) and on-site bars and restaurants within their assigned portfolio along with ad hoc assignments based on company need. The RMM is responsible for the development, management, execution, and measurement of marketing/branding strategies, including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure and builds community relationships to achieve revenue goals, increase guest room, food & beverage, and outlet revenues, and achieve market share targets within established marketing expense budget. The RMM also manages and coordinates the placement, design, and execution of marketing initiatives on property in conjunction with on property sales and operations team members.
• The position will also act as a liaison between the hotel and corporate marketing support, outside agencies, and contracted vendors/service providers.

Responsibilities

• Leads all marketing and communications, both internal and external, and ensures compliance with AZUL and brand standards. Establishes brand identity for outlets and ensures all marketing and communication are consistent with the brand identity.
• Establishes all content marketing strategies using social media, blogs, UGC content, and influencer partnerships. Directs and/or executes the developed strategy to expand engagement, increase awareness, and support achievement of topline revenue goals.
• Manages public relations with the local community and media. Work with tourism partners and attractions to develop new experiences on and off property.
• Liaison between Sales, Rooms, F&B, and other departments, vendors, and corporate support to develop and produce marketing materials.
• Executes all marketing, trade shows, company events, promotional collateral, and event planning initiatives.
• Composes press release, featured articles and copywriting for PR initiatives.
• Manages communications with marketing partners and corporate personnel.
• Serves as property’s web master, liaison between corporate digital content team for website updates and quarterly audits.
• Manages, optimizes, and adjusts budgets for all campaigns (e.g. Google AdWords, Facebook Ads, Retargeting).
• Facilitates tracking and reporting of all marketing initiatives
• Oversees, facilitates, and manages all interaction on social media web sites and campaigns and reports on / provide insights for competitor social media activity to influence best practices.
• Manages marketing digital/print collateral for the property.
• Responsible for maintaining photography, film and image bank.
• Champions CRM and online reputation management.
• Creates partnerships with Social Media Influencers and manages all resulting coverage and assets for future use.
• Manages and optimizes marketing vendor relationships i.e. search engine optimization, digital marketers, public relations, etc.
• Monitors media for coverage of hotel and hotel outlets and respond appropriately
• Utilize AZUL file sharing and communication tools such as Egnyte and Jostle to effectively manage and share marketing assets across the organization
• In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:
• Assist with any property or owner inquiry.
• Assist with any property or owner inquiry.
• Follow all company and safety and security policies and procedures.
• Report maintenance problems, safety hazards, accidents, or injuries.
• Complete safety training and certifications.
• Ensure uniform and personal appearance are clean and professional, maintain confidentiality of proprietary information, and protect company assets.
• Develop and maintain positive working relationships with others and listen and respond appropriately to the concerns of other employees.
• Ensure adherence to quality expectations and standards; and identify, recommend, develop, and implement new ways to increase organizational efficiency, productivity, quality, safety, and/or cost-savings.
• Perform other reasonable job duties as requested by direct and indirect Supervisors.

Requirements

• The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:
• Excellent time management, communication and organizational skills.
• Develop working knowledge of all Marriott-related marketing tools and services including but not limited to MI Sales Companion, eMenus, marketing related areas of GXP, Epic, Product Catalog, eFast, Marketing Central, Marriott Digital Services, and Digital Asset Center.
• Excellent project management skills and ability to prioritize multiple projects at once.
• Excellent written and verbal communication skills
• Sales, communications, and presentation skills
• Advanced knowledge of marketing and digital marketing principles
• Ability to work well under pressure and meet deadlines
• Ability to work independently with minimal direct supervision
• Demonstrate self-confidence and enthusiasm in all interactions
• The ability to work well in a team
• Builds a close alignment with on-property, regional, and brand marketing teams.
• Successfully executes the tactical elements of the annual marketing plan.
• Highly adaptable to seasonality and conflicting priorities.
• Thorough knowledge of Microsoft Office Suite.
• Knowledge of Social Media tools.
• Knowledge of photo editing and design software such as the Adobe Creative Suite.
• Basic mathematical skills necessary to understand spreadsheets and performing cost analysis.
• Must possess basic computational ability.
• Must possess advanced computer skills.
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Youtube, Twitter, Tiktok, LinkedIn etc.) and how they can be deployed in different scenarios
• Good technical understanding and can pick up new tools quickly
• Good knowledge of principles of search engine optimization
• High school or equivalent education required. Bachelor’s degree or four years’ experience in Hospitality Marketing or equivalent field preferred.
• Minimum of two years’ experience as a marketing manager, coordinator, or similar.
• Hotel marketing experience strongly preferred.
• Ability to provide and maintain a valid driver’s license as the position may require the operation of motorized and electric vehicles.

Skills

Required

• The ability to work well in a team.
• Knowledge of Social Media tools.
• Must possess advanced computer skills.
• Strong presentation skills.

Benefits

• Opportunity to oversee or work for high-profile brands
• Competitive compensation and performance-based incentives
• Comprehensive benefits package
• Opportunities for professional growth within a rapidly
• expanding hospitality organization
• A supportive, people-oriented culture that values innovation and leadership