Senior Sales Manager at Sonesta International Hotels in Sonesta Denver, CO

Job description

• What this role is all about
• The Senior Sales Manager (SSM) executes the sales strategy of the hotel, as defined by the Director of Sales and Marketing, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business to maximize revenue and profits, and to improve the hotels' performance in the marketplace. The SM will work directly with the DOSM and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand.
• The Senior Sales Manager (SSM) executes the sales strategy of the hotel, as defined by the Director of Sales and Marketing, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business to maximize revenue and profits, and to improve the hotels' performance in the marketplace. The SM will work directly with the DOSM and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand.

Responsibilities

• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
• Achieve budgeted revenues, sales goals, and maximize profitability within all areas of responsibility.
• Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, the annual and monthly forecast, and other assigned financial plans which support the overall objectives of the hotel.
• Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities, develop marketing plans and set new proactive strategies.
• Prepare and present effective and persuasive presentations to prospective clients.
• Maintain and develop networking opportunities through active participation in community and professional associations, activities and events.
• Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
• Promote teamwork and quality service through daily effective communication and coordination with other departments.
• Retain and grow critical markets for the hotel.
• Perform any other job-related duties as assigned.
• Develop business plans, monitor the competition and market trends to maximize market share, guest satisfaction, profitability and employee engagement.
• Develop and maintain relationships with key clients to produce room sales. Regularly sell hotel rooms through direct client contact; maintain a high level of visibility for the hotel in major market sales through direct sales solicitation; telephone contacts and written communication.
• Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods. Enhance the image of the hotel in local community. Deliver sales activities/performance to ensure actual sales exceed the established revenue plan.
• Engage with guests and customers, obtain feedback and ensure guest expectations are always met and exceeded.
• Be a champion for the property by actively promoting the brand, being involved in the local community and building genuine and lasting relationships with local businesses, officials and various stakeholders.
• Follow up with clients regularly during and after departure to ensure satisfaction and secure future bookings.
• Develop, actively solicit, and map group business accounts per defined territory.
• Participate in daily business review meeting, pre-convention meetings, training and other sales-related meetings as required.
• Submit SMART Plans & Development Goals, and yearly Market Place Action Plans.
• Perform other duties as assigned.
• Achieve budgeted revenues, control labor and maximize profitability.
• Work with Sales Team to develop a competitive pricing strategy to grow market share, occupancy, Rev/PAR and yield.
• Leading with Passion
• Responsible for ensuring success through the eyes of employees, guests, and owners.
• Utilize and collaborate with resources across different departments and corporate office.
• Capable of influencing employees to perform to their highest standard and establishing a trusting environment to enrich the culture.
• Focus on the mission and well-being of the department, hotel, and company as a whole.
• Lead by example and operate with integrity and respect.
• Inspire your team to embrace and demonstrate our values and GUEST People Standards.

Requirements

• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
• Achieve budgeted revenues, sales goals, and maximize profitability within all areas of responsibility.
• Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, the annual and monthly forecast, and other assigned financial plans which support the overall objectives of the hotel.
• Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities, develop marketing plans and set new proactive strategies.
• Prepare and present effective and persuasive presentations to prospective clients.
• Maintain and develop networking opportunities through active participation in community and professional associations, activities and events.
• Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
• Promote teamwork and quality service through daily effective communication and coordination with other departments.
• Retain and grow critical markets for the hotel.
• Perform any other job-related duties as assigned.
• Develop business plans, monitor the competition and market trends to maximize market share, guest satisfaction, profitability and employee engagement.
• Develop and maintain relationships with key clients to produce room sales. Regularly sell hotel rooms through direct client contact; maintain a high level of visibility for the hotel in major market sales through direct sales solicitation; telephone contacts and written communication.
• Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods. Enhance the image of the hotel in local community. Deliver sales activities/performance to ensure actual sales exceed the established revenue plan.
• Engage with guests and customers, obtain feedback and ensure guest expectations are always met and exceeded.
• Be a champion for the property by actively promoting the brand, being involved in the local community and building genuine and lasting relationships with local businesses, officials and various stakeholders.
• Follow up with clients regularly during and after departure to ensure satisfaction and secure future bookings.
• Develop, actively solicit, and map group business accounts per defined territory.
• Participate in daily business review meeting, pre-convention meetings, training and other sales-related meetings as required.
• Submit SMART Plans & Development Goals, and yearly Market Place Action Plans.
• Perform other duties as assigned.
• Achieve budgeted revenues, control labor and maximize profitability.
• Work with Sales Team to develop a competitive pricing strategy to grow market share, occupancy, Rev/PAR and yield.
• Responsible for ensuring success through the eyes of employees, guests, and owners.
• Utilize and collaborate with resources across different departments and corporate office.
• Capable of influencing employees to perform to their highest standard and establishing a trusting environment to enrich the culture.
• Focus on the mission and well-being of the department, hotel, and company as a whole.
• Lead by example and operate with integrity and respect.
• Inspire your team to embrace and demonstrate our values and GUEST People Standards.

Skills

Required

• Revenue and profit maximization
• Budgeting and financial planning
• Market awareness and analysis
• Presentation and persuasion skills
• Networking and relationship building
• Communication and coordination
• Teamwork and collaboration
• Client relationship management
• Strategic planning
• Leadership and influencing
• Integrity and respect

Benefits

• Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:
• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long-Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance
• How we reward you
• At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between.
• Medical, Dental & Vision Insurance
• Health Savings Account (HSA) with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation & Sick Time
• Paid Parental Leave
• Company-Paid Life Insurance
• Company-Paid Short-Term & Long-Term Disability
• Hospital Indemnity, Critical Illness & Accident Insurance
• Educational Assistance
• Sonesta Hotel Discounts (yes, you’ll want to use these ✈️)
• Additional Perks & Employee Discounts
• Pay: $38.50 to $42.50 per hour. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific experience/overall experience.
• Application Deadline: This job posting will be closed on October 15th, 2026.
• Sales Incentive Program: We see our sales incentive plan as the exciting cherry on top of the job! Our Sales Incentive Program is designed to make your hard work pay off in more ways than one! With competitive and attractive rewards for hitting those targets, you’re encouraged to grow and outdo yourself, turning every milestone into a celebration of your achievements!
• Pay: $38.50 to $42.50 per hour. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific experience/overall experience.
• Application Deadline: This job posting will be closed on October 15th, 2026.