Senior Customer Content Strategist at Legora in New York City

Job description

• Application
• About Us
• We are looking for a Senior Customer Content Strategist to scale how Legora's customers tell their own story — on-camera first, and in every other format after that. This role will be focused on the US market, but will contribute to a global customer storytelling program.
• Our customers are among the most respected law firms in the world and most innovative in-house legal teams. When they talk about what has changed in how they practice law, it is the most persuasive thing we have. This role turns those relationships into a steady supply of customer films, case studies, testimonials and speaker moments that are genuinely good enough to want to watch, and gets them into the hands of the teams who need them.
• This customer marketing role with expertise in video and written content production. You will scope and direct shoots, brief and manage editors and production partners, and get hands-on where it is faster to do it yourself. Equally, you will build the reference program underneath it: who our advocates are, what they are willing to say, and how we look after them.
• You will work closely with Sales and Customer Success, Brand and Communications, and directly with clients with the care and discretion that working with a legal audience requires.

Responsibilities

• Customer storytelling for the US market. Own Legora's customer content pipeline for the US: which stories we tell, in what format, for which audience, and on what timeline.
• Video production. Own customer video from concept to final cut — scoping, treatments, directing on the day, briefing editors and production partners, and reviewing to a high bar.
• Customer relationships & advocacy. Build and maintain the reference and advocacy pool with Engagement and Sales. Know who will speak, on what, and how often, and make participating feel worth their time.
• Case studies & written proof. Turn customer engagements into written case studies, proof points and metrics that stand up to scrutiny from a skeptical buying committee.
• Sales enablement. Get customer content into the hands of Sales in usable shape , clipped, tagged, findable and matched to the moment in the deal where it lands hardest.
• Events & launch moments. Capture and produce customer content around events, launches and conferences, and secure customer participation in the moments that matter.
• Distribution. Work with Brand, Growth and International Marketing to place customer content where it will be seen, and adapted where a segment or market needs it.
• Measurement. Define what success looks like for customer content (content creation, distribution, and optimization) and use it to shape what you make next.
• AI-enabled workflows. Use AI to increase output without lowering the bar.

Requirements

• You are excellent with customers. Senior professionals trust you quickly, and you make being filmed feel easy.
• You have excellent judgement and taste. You understand what makes a story strong, compelling, and exciting for both Legora and the customer.
• You are organized and persistent. Customer content dies in approvals queues, and you keep things moving without becoming a nuisance.
• You are commercially oriented. You know which stories are needed to land a deal, renewal, or expansion opportunity - and you build the program around that, not around what is easiest to capture.
• Experience. 5+ years in customer marketing, customer content, brand video or content production, ideally in B2B, SaaS or professional services.
• Video production. Demonstrable hands-on video experience across the full process from concept, direction, production management and post, with a reel or portfolio to show for it.
• Customer marketing. Proven experience building a customer story, reference or advocacy program, including sourcing participants and managing them over time.
• Enterprise and regulated clients. Experience working with senior stakeholders at large, cautious or regulated organizations, and running approvals with their comms and legal teams.
• Written craft. Able to write a case study or narrative that stands on its own, not only to produce the film around it.
• Cross-functional execution. Comfortable working across Customer Success, Sales, Brand and Communications, and turning their inputs into finished work.
• AI-native. You use AI tools to speed up production and repurposing while keeping editorial and visual judgement your own.

Skills

Required

• Excellent with customers
• Excellent judgement and taste
• Organized and persistent
• Commercially oriented
• Hands-on video production experience
• Written craft for case studies
• Cross-functional execution
• AI-native

Benefits

• Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
• Competitive package: Comprehensive salary, benefits, and tools for success.
• Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
• In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
• Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
• Medical, Dental & Vision
• Multiple medical plan options through Aetna and Kaiser Permanente
• HSA or Healthcare FSA (based on plan selection)
• Dental plans via MetLife
• Vision plans via Vision Care
• Family Support
• Generous parental leave
• Free access to Maven Clinic
• Dependent Care FSA
• Free One Medical membership for employees and dependents
• Additional Perks
• Pre-tax commuter benefits
• Life Insurance + STD/LTD
• 401(K) with generous company match
• Unlimited PTO
• Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more