Product Marketing Lead, Billing at Paddle in Toronto

Job description

• Application
• Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.
• We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.
• This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.
• Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.
• You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.
• Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.

Responsibilities

• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
• Define positioning, messaging, segmentation, proof points, and the product story for your product group.
• Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.
• Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.
• Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.
• Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.
• Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.
• Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.
• Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.

Requirements

• A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.
• Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.
• Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.
• The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.
• Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.
• Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.
• Examples of using AI, agents, or automation to improve speed, quality, or insight.

Skills

Required

• Product marketing
• Customer discovery
• Segmentation
• Positioning
• Storytelling
• Commercial judgement
• Go-to-market planning
• Competitive intelligence
• Data analysis
• AI/automation usage
• Cross-functional collaboration

Benefits

• We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.
• We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.